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Responsible for developing a new product line into a profitable product line, or expansion of existing products into new regions and/or major customer through PLM team/s. Strong emphasis on bringing new products and line extensions to market but also has overall product line management responsibility. Responsibilities include product line strategy, new product development, pricing, profitability, and marketing. In addition to classic product management functions, individual will successfully commercially manage new products transitioned from a second product management team. Position has cross-functional responsibility working with Sales, Engineering, Manufacturing, and Distribution Channels.
Job Responsibility
Manage the product life cycle
Accountability for the product lines P&L, including: revenue attainment, gross margin and operating income
Supports sales and marketing efforts by leading research of market opportunities and competitors with existing product line in assigned markets
Manage and develop sales and marketing presentations where additional technical expertise is required on specific solutions, applications, architectures, or assigned markets
Responsible for providing expertise and maintaining product evaluations on competitive product offers and acts as main customer contact on issues related to the product
Through close contact with target market and customers, responsible for new product visioning and idea generation
Attends trade shows, reviews market / trade publications and interfaces with sales workforce
Participates in technology and product roadmap development
Develops business cases for new product development including financial evaluations (RR, ROI, OPP, Cost), competitive and market analyses, customer needs, critical success factors, sales justifications, and other business case components
Defines target markets / customers and product positioning
Develops product definition including price, cost and performance objectives, reliability and functional features, manufacturability, and life cycle forecasts
Identifies and selects sales channels to distribute products to targeted markets / customers
Develops new production introduction plan
Responsible for the launch of new products
Initiates and participates in the development of all marketing collateral material
Establishes sales promotions and special incentive programs
Prepares technical databases for proposal generation
Develops and conducts product, market and application training
Ensures successful transition to manufacturing
Supports sales through joint sales calls, conducts product review meetings, establishes and monitors product introduction budget
Responsible for profit and loss (P&L), evaluating, recommending and initiating cost reductions, discount analyses and inventory levels
Develops and evaluates opportunities for new products and / or line extensions and identifies new target markets and related strategies
Recruit, select, manage and develop employees
Make decisions regarding hiring, promotions, salary adjustments, discipline, and any other changes of employee status
Requirements
Bachelor's Degree in Engineering, Business, or related field