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We are looking for a Senior Manager, Global Partnership Sales to join the team at Liverpool FC. You will drive revenue growth by creating innovative, market-leading partnerships with world class brands. This role blends strategic thinking, creative proposition development, and data‑led decision‑making to convert high‑value prospects into long‑term partners. You will actively engage the market, using insight and innovation to build and maintain a strong, sustainable partnership pipeline.
Job Responsibility
Build and manage relationships with senior decision-makers at premium global brands and agencies
Lead end-to-end sales activity from outreach through negotiation, contract, and launch
Drive pipeline growth through strong networking, outreach, and industry engagement
Assess client needs and design bespoke partnership and marketing solutions aligned to brand objectives and in keeping with the values of LFC
Represent Liverpool Football Club at meetings, matchdays, events, and industry conferences
Travel internationally and spend significant time in Liverpool around home fixtures
Identify new lead-generation channels and continuously improve sales approaches
Requirements
Bachelor’s degree or equivalent professional experience
proven track record in sports, media, or entertainment partnership sales
strong experience negotiating and managing complex partnerships end to end
excellent negotiation, leadership, and analytical skills
creative thinking to design and deliver global marketing platforms and partnership solutions
ability to build and maintain strong relationships internally and externally
thrive in a fast‑paced, high‑pressure environment
handle confidential and sensitive information with discretion
confidently present and resolve challenges with stakeholders at all levels
sound judgement, resilience under pressure, strong problem‑solving capability
foreign language skills are desirable but not essential
Nice to have
Foreign language skills
What we offer
Competitive salary
25 days holiday (plus 8 bank holidays and option to purchase up to additional 5 days)
Contributory pension scheme matching up to 5.5%
Life Assurance Cover
Free financial guidance and mortgage advice
Car salary sacrifice scheme for affordable driving
Cycle to Work scheme to keep you active
Purchase season ticket loans for easier commuting
Exclusive shopping discounts & cashback with top retailers
Will Writing Service for future planning
Employee Assistance Programme for confidential support
Medicash Health Cash Plan for everyday healthcare needs
Volunteering opportunities to give back to the community
Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts