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Kantar Logo Kantar · IT - Administration

Global Panel Acquisition & Media Strategy Lead

United States, Chicago Employment contract 125000.00 - 170000.00 USD / Year · Job Posted May 29, 2026
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Job Description

We’re looking for a senior leader to shape Kantar’s global respondent acquisition and media strategy. This role is pivotal in driving how we attract panel members across all panel brands and markets. You’ll lead a global team, manage multi-million-dollar investments, and modernize our acquisition technology to deliver measurable impact. You’ll work at the heart of Kantar’s transformation, influencing decisions at the highest level and building future-ready capabilities across regions.

Job Responsibility

  • Define and own the global acquisition vision and strategy across all Kantar panel brands, markets, and digital recruitment channels
  • Translate commercial demand, sample supply needs, and long-term growth objectives into a coherent acquisition framework
  • Lead the transition from single-panel execution to cross-panel, portfolio-level optimization, ensuring consistency, scale, and sustainability
  • Ensure acquisition strategies build trust, deliver great respondent experience, and support long-term health
  • Govern multi-million-dollar global acquisition budgets, including planning, forecasting, and capital allocation
  • Establish and enforce enterprise-level performance metrics and optimization goals (e.g., CPA/CPI, conversion, quality thresholds, LTV)
  • Drive disciplined, data-led investment decisions across markets and brands
  • Provide clear, executive-level reporting and recommendations to senior leadership and finance partners
  • Set the global standard for acquisition measurement, analytics, and performance management
  • Oversee the development of acquisition dashboards, KPIs, and decision frameworks
  • Partner with Data Science and Panel Performance & Metrics teams to ensure insights inform forecasting and supply planning
  • Foster a culture of experimentation and learning focused on measurable outcomes
  • Lead modernization of ad-tech and tracking infrastructure for accurate attribution and compliance
  • Oversee vendor selection, RFP processes, and technology evaluations
  • Drive agency consolidation and optimization, including governance of global media partners
  • Act as the executive point of contact for global media agencies and strategic vendors
  • Represent acquisition strategy in leadership forums and transformation initiatives
  • Influence and align senior stakeholders across regions and functions
  • Elevate acquisition quality, fraud prevention, and compliance as enterprise-level priorities
  • Build and develop a high-performing global acquisition organization
  • Define operating models, decision rights, and governance rhythms that scale globally
  • Develop future-ready capabilities across media strategy, analytics, and technology

Requirements

  • 15+ years of senior leadership experience in acquisition, performance marketing, or media strategy
  • Proven ownership of large, complex global media and acquisition portfolios
  • Expertise in data-driven optimization and analytics
  • Experience leading ad-tech transformation and vendor management at scale
  • Ability to influence senior leaders globally and lead through transformation

What we offer

  • Medical plans with comprehensive, affordable coverage for a range of health services
  • Health Savings Account/FSA
  • Dental, Vision and benefits to cover unique healthcare needs
  • Wellness Program
  • 401k with matching
  • Tuition Reimbursement
  • Commuter benefits
  • Unlimited PTO
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