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As Uber Eats continues to scale its B2B marketing organization, we are looking for a CRM Marketing powerhouse to join the Merchant CRM team. You will architect a brand new global seasonal strategy that empowers our merchants to capture lightning in a bottle during the world's most high-traffic moments. You will own the end-to-end lifecycle strategy that transforms 'seasonal peaks' into 'sustained growth.' Your mission is to build a sophisticated CRM engine that guides merchants to optimize their digital storefronts, then supercharges their visibility through strategic, merchant-funded ads and offers.
Job Responsibility:
Architect the Global Seasonal Engine: Design and lead the end-to-end CRM roadmap for 'Retail Moments', creating a repeatable global framework that drives merchant adoption of ads and promotional tools
Drive Commercial Impact: Develop high-converting lifecycle journeys that move merchants from 'Optimization' to 'Acceleration' to maximize their ROI during peak traffic
Master Cross-Channel Orchestration: Deploy sophisticated, multi-touch campaigns across email, in-app, and SMS, ensuring a seamless and non-intrusive experience that guides merchants through the seasonal funnel
Influence the Product Roadmap: Act as a strategic partner to Product, PMM, and Data Science teams to build the internal tooling and automation needed to deliver hyper-personalized, 'always-on' seasonal content at scale
Lead with Data-Driven Experimentation: Establish a rigorous 'test and learn' culture
design experiments, from creative nuances to behavioral triggers, to constantly evolve our global engagement playbook
Synthesize Global Insights: Analyze performance to identify 'what wins', translating complex data into clear, actionable executive narratives to report back to the ELT
Operational Excellence: Manage the technical 'pipes' of the campaign lifecycle, collaborating with engineering and deployment teams to ensure global campaigns are launched with precision and localized relevance
Requirements:
4+ years of experience in lifecycle marketing, customer communications, or customer engagement
2+ years specifically focused in B2B and/or in seasonal marketing
A bachelor's degree or equivalent experience
Excellent stakeholder and project management skills with the ability to balance rigorous attention to details with swift execution
Strong measurement and analysis skills at the campaign level and aggregate
Experience with A/B testing, messaging, and post-campaign analysis
Nice to have:
Skilled at planning, organizing, prioritizing, and driving simultaneous projects and activities
A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team
Thrives on challenges and is not deterred by complicated/complex situations
Desire to work in an ambiguous and fast-paced environment, working collaboratively across multiple teams and functions
A fervent curiosity about technical solutions and how a tech stack can empower CRM
You’re biased toward action, a great collaborator and master simplifier
You never hesitate to roll up your sleeves and take on something hands-on, you persevere when others fall away
True passion for Uber’s mission and the company’s hybrid technology / operations nature
Experience working in a technology company
What we offer:
Eligible to participate in Uber's bonus program
May be offered an equity award & other types of comp
All full-time employees are eligible to participate in a 401(k) plan