CrawlJobs Logo
Assessfirst Logo Assessfirst · -

Global Media Relations & Influencer Marketing Manager

United States, Carlsbad 88400.00 - 104000.00 USD / Year · Job Posted December 21, 2025
Apply Position
Job Link Share

Job Description

This role will be supporting GoPro’s Global Media Relations efforts (tech media, YouTube, influencer marketing) working closely with a small, fast-moving internal team to execute a seamless global strategy. Success in this role requires excellent communication skills, a strong grasp of media dynamics and landscape, and the ability to transform company initiatives into compelling stories.

Job Responsibility

  • Contribute to all PR-related aspects of GoPro product launches, ensuring consistent, high-quality execution
  • Draft press releases, press presentations, reviewer’s guides, FAQs, talking points, product messaging, and event & activation materials
  • Support in-person launch events and manage product review processes
  • Monitor industry trends, competitor coverage and shifts in the media landscape across traditional media, YouTube, and influencer marketing
  • Build and nurture strong relationships with journalists, media outlets, and influencers to drive impactful coverage and maximize brand visibility
  • Lead GoPro’s News Blog, The Current, overseeing the content calendar, content creation, publishing and functionality across all regional news pages
  • Collaborate with the SEO team to drive traffic to GoPro.com and convert readership into sales
  • Own and manage the publishing calendar
  • Write and publish 2-3 posts per month
  • Deliver clear, engaging and polished writing
  • Foster cross functional collaboration (Sports Marketing, Social, SEO, CRM regional teams, corporate comms)
  • Troubleshoot and resolve page or HTML issues as needed
  • Support influencer marketing initiatives by evaluating new and existing brand advocates/ambassadors and strengthening relationships with creators across platforms (Instagram, TikTok, YouTube)
  • Conduct outreach, initiate conversations, negotiate and nurture long-term paid and unpaid creator partnerships
  • Assist with influencer activations: Pre-event: logistics (travel, CLPAs), activity planning, creator education, budget management, creator communications
  • On-site: host creators and provide event support
  • Post-event: develop recaps, track and analyze metrics, manage expenses and prepare budget reports for Marketing Operations
  • Compile and circulate weekly GoPro “news” updates (product, corporate comms, marketing beats) from Global HQ to regional teams
  • Pitch seasonal opportunities such as holiday/BFCM, Dads & Grads, gift guides, etc
  • Update and maintain the GoPro media database and deploy database-wide updates as-needed
  • Coordinate press briefings at key trade shows and events
  • Support Marketing Operations team in preparing seeded product

Requirements

  • Exceptional writing skills & previous public relations agency experience, with CE or technology clients (or in house) experience
  • Understanding of tech media landscape and proven relations with media
  • Content calendar management, experience at a publishing house
  • Confident public speaker
  • comfortable on-camera/demoing products
  • Ability to manage multiple tasks, projects, and budgets
  • Creative thinker
  • Self starter with “Get’r done” attitude
  • Travel is required – 30%
  • Media Monitoring tools: Meltwater or similar
  • CMS: Content Stack or similar/HTML Coding
  • Project Management: Wrike or similar
  • Data: Excel Mastery
  • Social Media tools: GRIN/Sprout or similar

What we offer

  • Get your very own GoPro camera + gear
  • Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
  • Life insurance and disability benefits
  • Generous time off policy
  • 12 weeks paid parental leave for new parents
  • Pre-tax and Roth 401(k) options
  • Discounted employee stock purchase plan (ESPP)
  • LiveHealthy monthly wellness reimbursement
  • Wellness programs including 1:1 Coaching, 1:1 Therapy sessions, and mental health resources
  • Innovative remote-friendly wellness classes and events
  • Flexible work arrangements
  • Monthly phone and internet reimbursement
  • Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more
  • Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)
Assessfirst - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Global Media Relations & Influencer Marketing Manager

8 matching positions

Public Relations & Marketing Manager

Location
Location
Portugal , Lisboa
Salary
Salary:
Not provided
fourseasons.com Logo
Four Seasons
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Communications, Journalism, Marketing, or a related field
  • Minimum of three years' experience in public relations, gained within a communications agency, hotel group, or luxury, fashion, or FMCG brand
  • Strong media relations expertise, supported by advanced experience and an established network of media contacts
  • Proven experience managing social media platforms, with a strong understanding of content planning, engagement, and brand alignment
  • Highly creative mindset with a keen eye for detail and aesthetics, including photography, visual storytelling, and brand presentation
  • Solid knowledge of graphic production processes and the development of marketing collateral
  • Experience coordinating and overseeing photo shoots and video productions, from planning through execution
  • Strong understanding of journalism principles and familiarity with broadcast production processes
  • Excellent written and verbal communication skills in Portuguese and English
  • additional languages are considered an asset
Job Responsibility
Job Responsibility
  • Support the development and execution of PR initiatives that enhance awareness and strengthen the positive image of the hotel, spa, dining venues, experiences, and leadership, in alignment with the overall brand and marketing strategy
  • Secure impactful media coverage across global and local outlets through targeted research, editorial planning, and proactive pitching, with a focus on key leisure and group feeder markets
  • Pitch tailored story ideas, organize media visits, coordinate interviews, and host familiarization trips to highlight the hotel's offerings and generate meaningful coverage
  • Build and maintain strong, professional relationships with media partners, ensuring timely and effective distribution of press releases, media kits, story pitches, and supporting materials
  • Ensure timely and accurate posting of press releases and story starters on the Four Seasons Press Room, maintaining consistency with brand guidelines and global communications standards
  • Contribute to the annual PR plan as part of the integrated marketing strategy, supporting agreed objectives, segment strategies, and priority initiatives under the direction of the Director of PR & Marketing
  • Support digital communication initiatives by coordinating the creation and execution of the e−newsletter and email campaigns, and contributing content to microsites and other online assets to enhance visibility and engagement
  • Manage the monitoring and coordination of online reviews and the hotel's digital reputation across key platforms, supporting timely, professional, and brand−aligned responses in collaboration with relevant operational teams
  • Manage a comprehensive and up−to−date image and video library, ensuring assets are readily available to support media, marketing, and brand needs
  • Ensure all communications, promotions, and marketing materials comply with Four Seasons brand standards and reflect the highest level of quality and professionalism
What we offer
What we offer
  • Competitive Salary, wages, and a comprehensive benefits package
  • Excellent Training and Development opportunities
  • Employee Discount for stays at any Four Seasons worldwide
  • Complimentary Dry Cleaning for Employee Uniforms
  • Complimentary Employee Meals
  • Fulltime
Read More
Arrow Right

Senior Manager Influencer Marketing

As part of the Comm’s, Social & Entertainment team, this role’s purpose is findi...
Location
Location
Germany , Herzogenaurach
Salary
Salary:
Not provided
about.puma.com Logo
Puma Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Degree in Marketing, Communications, or a related field
  • 5+ years of experience in influencer marketing, creator relations, or entertainment strategy, ideally within a lifestyle, fashion, or sports brand environment
  • Strong understanding of European culture, trends, and entertainment landscapes, with the ability to translate global brand strategies into impactful influencer and entertainer activations across key energy cities
  • Proven experience in identifying, managing, and leading a diverse portfolio of influencers and entertainers, as well as steering external agencies to develop content calendars and product rollouts
  • Hands-on knowledge of content production, seeding plan development, and the creation of detailed briefings to drive both organic awareness and paid conversions
  • Strong competence in budget planning, KPI tracking, and reporting to evaluate the effectiveness of influencer campaigns and ensure alignment with broader business priorities
Job Responsibility
Job Responsibility
  • Finding the right Influencers, creator & Entertainers relevant to PUMA
  • Budget planning & ongoing follow up for your field of play & responsibilities
  • Represent European Culture, Influence & Entertainment Strategy in the global brand organization and at key European fashion, trend and sports culture across energy cities and local communities
  • Planning and implementation of paid & organic influencer & Entertainer campaigns to drive awareness, engagement, and conversion
  • Lead our influence & entertainer strategy and agency development content calendars & product/event rollouts
  • Find and manage relevant influencers & Entertainers to represent PUMA in social media with our accounts
  • Lead of Influencer & entertainer projects, seeding & agencies
  • Support challenge and build Influencer & entertainer seeding plans for key initiatives
  • Creation of briefings for influencer & entertainer content productions
  • Facilitate engaging and innovative content creation
What we offer
What we offer
  • Equal opportunities for all job applicants
  • Commitment to fairness, transparency, and equal opportunity
  • Every application is reviewed by real people
  • No automated systems or AI tools are used to make hiring decisions
  • Fulltime
Read More
Arrow Right

Influencer Marketing Manager

You will play a key role in developing and executing influencer marketing strate...
Location
Location
United States , San Francisco; New York
Salary
Salary:
136000.00 - 155000.00 USD / Year
notion.so Logo
Notion
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Communications, Advertising or a related field
  • 3+ years of demonstrable experience in influencer marketing or digital marketing
  • Strong understanding of social media platforms, influencer trends and content creation, particularly in the tech and AI niches
  • Editorial judgement and a clear brand lens
  • Global and creative mindset, with the ability to develop innovative influencer campaigns
  • Excellent relationship-building and time management skills
  • Detail-oriented with the ability to manage numerous partnerships on an ongoing basis
  • Data-centric and proficiency in reporting influencer marketing analytics
  • Knowledge of legal and ethical considerations in influencer partnerships
  • Proficiency in using influencer analysis tools (like Aspire, Amplitude, Hex) and operational AI tools
Job Responsibility
Job Responsibility
  • Developing and implementing influencer marketing strategies to align with overall global Storytelling goals
  • Identifying and building relationships with creators who align with the brand’s values and target audience
  • Collaborating with influencers to create engaging, creative content that makes an impact on our various audiences
  • Negotiating and managing influencer partnerships, ensuring clear expectations and deliverables
  • Conducting analysis of influencer performance, translating learnings into actionable programming decisions
  • Understanding of global social trends and drive alignment across the Storytelling team, bringing ideas that ladder to a cohesive story
What we offer
What we offer
  • Highly competitive cash compensation, equity, and benefits
  • Fulltime
Read More
Arrow Right

Social Media & Influencer Specialist | Global Beverage Brand

Our client is a premier global consumer brand renowned for its high-energy lifes...
Location
Location
Hong Kong , Hong Kong
Salary
Salary:
25000.00 - 28000.00 HKD / Year
https://www.randstad.com Logo
Randstad
Expiration Date
August 07, 2026
Flip Icon
Requirements
Requirements
  • Bachelor’s degree, preferably in Marketing, Communications, or a related discipline
  • More than 1 year of experience in social media management and creator coordination
  • An established, active network of local creators, production partners or media contacts
  • Great communication and presentation skills, fluent in Cantonese, English, and Mandarin
  • Experience in marketing or media agency is a plus
Job Responsibility
Job Responsibility
  • Draft, schedule, and drive the social media content calendar across Instagram, YouTube, and the official website
  • Identify, onboard, and manage the right digital creators and boybands to drive authentic third-party brand advocacy
  • Partner with internal teams to maximize organic social reach during major brand, third-party, and community events
  • Maintain a highly responsive, always-on social presence, interacting with followers and capitalizing on viral local moments
What we offer
What we offer
  • Attractive benefits and bonus
Read More
Arrow Right

Senior Director Global Entertainment & Influencer Marketing

Lead PUMA’s global entertainment, influencer, creator and cultural talent strate...
Location
Location
United States of America , Los Angeles
Salary
Salary:
156000.00 - 216060.00 USD / Year
about.puma.com Logo
Puma Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree in Marketing
  • 15+ years’ experience in entertainment marketing, influencer marketing, creator strategy, cultural marketing, talent partnerships, PR or brand partnerships
  • Experience within global consumer brands, ideally across sportswear, fashion, luxury, entertainment, music, media, platforms or youth culture
  • Strong network across Los Angeles entertainment, music, fashion, sport, creator and cultural ecosystems
  • Strong judgement on brand fit, cultural credibility, reputation risk and talent behaviour
  • Demonstrated ability to build talent partnerships that drive brand relevance, not only paid reach
  • Commercial understanding of how influence connects to traffic, conversion, product demand and sell-through
  • Proven experience leading teams of 10+ people
  • Strong understanding of creator platforms, social commerce, influencer measurement and digital content behaviour
  • Experience working across global HQ, regional and local market structures
Job Responsibility
Job Responsibility
  • Lead PUMA’s global entertainment, influencer, creator and cultural talent strategy, building a world-class ecosystem of celebrities, artists, musicians, athletes, creators, stylists and cultural tastemakers who increase brand relevance, desirability and commercial impact
  • Based in Los Angeles, the role serves as PUMA’s global hub for entertainment, creator culture, music, sport culture, fashion and youth influence, ensuring the brand is connected to the people, platforms and moments shaping global culture
  • The role is accountable for moving PUMA from ‘single campaign-based’ influencer activity to a structured, global entertainment and creator marketing model that supports brand heat, product demand, social engagement and commercial conversion
  • Define and lead the global entertainment, influencer and creator marketing strategy across all major brand, category and commercial priorities
  • Build a global talent architecture across celebrities, musicians, actors, athletes, creators, streamers, stylists, cultural connectors and commerce creators
  • Identify which talent drives brand elevation, category credibility, social velocity, community relevance and commercial conversion
  • Ensure entertainment and influencer activity is integrated into global brand planning, campaign development and product launch strategy
  • Develop long-term cultural partnership opportunities that strengthen PUMA’s position in sport, fashion, music, entertainment and youth culture
  • Build and manage PUMA’s global network across entertainment, music, sport, film, fashion, gaming, creator platforms and cultural communities
  • Act as senior relationship lead with agents, managers, publicists, stylists, labels, studios, creator agencies and key cultural intermediaries
What we offer
What we offer
  • Bonus
  • Benefits (Benefit Summary Corporate)
  • Fulltime
Read More
Arrow Right

Global Social Media Marketing Specialist

Cozycozy is the only platform that gives you real-time access to all available h...
Location
Location
Hungary , Budapest
Salary
Salary:
Not provided
cozycozy.com Logo
cozycozy
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Currently enrolled in a MA or MSc in a university in France
  • excellent communicator in both English & French (other languages are a plus)
  • previous experience managing social media (if you have a social media account, it's a plus)
  • strong command of social media platforms (Instagram, TikTok, Twitter, Pinterest, etc.) and enjoy exploring tools (Canva, Figma, Capcut etc.)
  • strong creativity and aesthetic sense
  • a portfolio to share is a big plus
  • naturally proactive, detail-oriented, and able to work independently
  • strong interpersonal skills and ability to collaborate with teams easily.
Job Responsibility
Job Responsibility
  • Create, manage, and optimize engaging content across social media platforms
  • bring social media presence to life
  • manage editorial calendars
  • analyze performance
  • develop visual and written content calendar tailored to different platforms
  • publish content regularly
  • help create visual content (video and images) for global social media channels and ads
  • assist Influencer Marketing team in UGC and influencer sourcing, outreach, and other related activities
  • plan social media posts in advance
  • analyze performance to optimize future actions
What we offer
What we offer
  • Unlimited coffee, tea, snacks, and drinks
  • office in central Paris
  • Fulltime
Read More
Arrow Right

Global Category Manager (Marketing)

The project focuses on supporting a global organization in managing procurement ...
Location
Location
Poland , Wroclaw
Salary
Salary:
20000.00 - 24000.00 PLN / Month
astek.pl Logo
Astek
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • at least 5 years of experience in procurement or strategic sourcing
  • solid exposure to the marketing category (agencies, media, digital, production, events)
  • successfully managed end-to-end sourcing activities, including RFPs, supplier selection, and commercial negotiations
  • strong capability in drafting and negotiating marketing contracts (MSA, SOW, amendments)
  • confident working autonomously and making informed business decisions
  • effectively collaborate with and influence senior stakeholders
Job Responsibility
Job Responsibility
  • leading end-to-end sourcing processes within the marketing category (RFPs, bid analysis, supplier selection)
  • negotiating commercial terms with agencies and marketing suppliers
  • drafting, reviewing, and negotiating contracts (MSA, SOW, amendments)
  • collaborating with business stakeholders to define requirements and scope of services
  • ensuring compliance with procurement policies and regulatory requirements
  • monitoring contract execution and addressing supplier-related issues
  • identifying and mitigating commercial and contractual risks
  • reporting sourcing outcomes and cost savings
  • coordinating activities with regional or global procurement teams
What we offer
What we offer
  • Long-term collaboration
  • Technical training, certifications, and skills development
  • Competence Center mentoring
  • Clear career path
  • Employee benefits package (Multisport, private healthcare, life insurance)
  • Friendly working atmosphere, team-building events, and team-building meetings
  • Fulltime
Read More
Arrow Right

Global Social Media Marketing Specialist

Cozycozy is the only platform that gives you real-time access to all available h...
Location
Location
France , Paris
Salary
Salary:
Not provided
cozycozy.com Logo
cozycozy
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Currently enrolled in a MA or MSc in a university in France
  • Excellent communicator in both English & French
  • Previous experience managing social media
  • Strong command of social media platforms (Instagram, TikTok, Twitter, Pinterest, etc.) and enjoys exploring tools (Canva, Figma, Capcut etc.)
  • Strong creativity and aesthetic sense
  • Naturally proactive, detail-oriented, and able to work independently
  • Strong interpersonal skills and ability to collaborate with teams easily
Job Responsibility
Job Responsibility
  • Develop the visual and written content calendar tailored to different platforms
  • Publish content regularly according to the defined strategy
  • Help create visual content (video and images) for global social media channels and ads
  • Assist the Influencer Marketing team in UGC and influencer sourcing, outreach, and other related activities
  • Plan social media posts in advance
  • Analyze performance to optimize future actions
  • As the voice of cozycozy, respond to comments and messages
  • Foster meaningful exchanges to maintain an active relationship with followers
  • Identify opportunities to drive engagement
  • Stay on top of social media trends and innovations
What we offer
What we offer
  • Operate in a key role in the development of a fast-growing travel-tech startup
  • Diverse team spread across both Paris & Budapest
  • Encouraged initiative, creativity, and ownership
  • Freedom to shape processes and lead projects end-to-end
  • Unlimited coffee, tea, snacks, and drinks in the Paris office
  • Fulltime
Read More
Arrow Right