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Global Marketing Strategist - Citrix

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Arrow Electronics

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Location:
United States , Remote

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Category:
-

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Contract Type:
Not provided

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Salary:

89900.00 - 132000.00 USD / Year
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Job Description:

The Global Marketing Strategist oversees marketing strategy development and campaign planning/ execution for Citrix. An all-rounder in marketing, you will be experienced in developing/ implementing go-to-market and global marketing plans utilizing both digital and field marketing tactics to increase Arrow’s market share, visibility and develop pipeline in line with organization priorities and business plans. A natural communicator, you will collaborate with global teams across multiple geographies and form a high level of rapport with internal and external stakeholders.

Job Responsibility:

  • Develops, plans and leads the execution of global marketing strategy and experiences to promote Citrix targeting both partner ecosystem audiences and targeted end customers, using modern marketing capabilities
  • Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers
  • Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively
  • Monitor global campaign KPIs and results in line with business expectation, responsible for regular communication of results to global stakeholders
  • Uses advanced understanding of Citrix go-to-market strategies, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns that generate sales ready leads from suitable buyers
  • Owns global Citrix marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team
  • Analyzes and articulates campaign effectiveness and metrics to Arrow, including but not limited to MQLs, Pipeline Value and Estimated Revenue. Proposes creative ideas to maximize the impact of campaigns and drive growth
  • Manages and governs regional marketing campaign budget requests. Governs and approves spend of marketing budgets to regional and partner marketing plans, ensuring plans sit within global frameworks and align to business plans

Requirements:

  • 5 to 7 years of global marketing experience
  • Minimum 3 years of experience in strategic marketing plan creation
  • Experience in the IT sector is required
  • Experience in developing demand generation programs to multi-persona buying groups
  • Experience developing muti-tactic campaigns for multi region execution utilizing digital marketing, field marketing (event experience a must) and Account Based Marketing techniques
  • Experience in developing marketing plans both to and through channel ecosystem partners
  • Team player, with strong interpersonal service skills
  • Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time
  • Strong writing, presentation and communication skills
  • Proficient in Microsoft Office products
What we offer:
  • Medical, Dental, Vision Insurance
  • 401k, With Matching Contributions
  • Short-Term/Long-Term Disability Insurance
  • Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
  • Paid Time Off (including sick, holiday, vacation, etc.)
  • Tuition Reimbursement
  • Growth Opportunities

Additional Information:

Job Posted:
January 22, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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