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This role for Global Marketing Services in North America is responsible for two critical and interconnected areas: Leading Hub Operations for GMS Service Delivery in North America and Leading Engage to Convert (E2C) Proof of Concepts. This dual focus ensures the role delivers both operational excellence in supporting current GMS activities and strategic leadership in shaping future capabilities to support Unilever’s growth agenda in North America.
Job Responsibility:
Lead and govern the performance and relationships behind GMS Operations in North America, focusing on hub operations that support the delivery of key GMS services
Manage commercial and contractual relationships with partners, ensuring operational excellence and continuous improvement
Oversee performance metrics and scorecards across user experience, cost, cash, and turnover
Ensure rigorous adherence to control frameworks and support in-market teams with dispute resolution and performance issues
Lead a North America Performance Delivery Team, fostering a high-performance culture
Drive the E2C agenda, integrating marketing and sales to deliver seamless, data-driven consumer and customer journeys
Design, deliver, and validate proof of concepts, ensuring robust performance metrics and actionable insights
Shape and test scalable models for demand generation, defining the future capability of GMS in North America
Champion the adoption of automation and AI technologies to optimise marketing and sales processes
Collaborate with global and local stakeholders to ensure alignment and successful delivery of E2C objectives
Be an active member of the GMS leadership team, contributing to and learning from wider GMS objectives and workstreams
Build and nurture strong relationships with senior stakeholders across marketing, sales, technology, and external partners
Requirements:
Significant experience in marketing and/or sales, with a track record of driving transformation
E2E function agnostic integrator (non silo mentality)
Demonstrable Agile mindset and capabilities
Experience leading proof of concept initiatives and scaling successful pilots
Strong business acumen and customer-centric mindset
Nice to have:
Demonstrated expertise in automation and AI applications within marketing and/or sales
Leadership experience in a global or multi-market context
Successful history of Business Partnering within or to a Country/Function
Complex project management experience
Experience of developing business cases and/ or Experience of managing financial and business process controls
What we offer:
Health insurance (including prescription drug, dental, and vision coverage)