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The Global Marketing Performance Manager is responsible for owning advanced marketing performance measurement, analysis, and insight generation across digital, ecommerce, and growth marketing initiatives. This role goes beyond reporting execution to proactively shaping measurement approaches, influencing decision-making, and delivering actionable insights that inform marketing strategy and investment decisions.
Job Responsibility:
Own the design and execution of advanced measurement frameworks for digital media, social marketing, ecommerce, and retail/shopper marketing campaigns
Lead the development and evolution of reporting dashboards and data visualizations using tools such as Excel, Power BI, Tableau, and QlikView
Analyze and synthesize data from multiple disparate sources, including ecommerce platforms, operational performance systems, social commerce tools, media platforms, and APIs
Develop performance narratives and executive-ready reporting
Apply strong data modeling and analytical techniques
Proactively identify trends, risks, and opportunities within campaign and channel performance
Influence measurement strategy and planning
Lead testing, evaluation, and learning agendas
Support data integration efforts
Contribute to new initiatives and business opportunities
Act as a subject-matter expert for performance measurement and analytics
Requirements:
5+ years of experience in a quantitative data driven field
4-year degree
Strong working knowledge of digital advertising technologies, customer measurement frameworks, and research methodologies
Solid experience with data architecture concepts, including database design and querying using SQL
hands-on experience with MongoDB and/or Elasticsearch, and fluency in JSON/BSON data structures
Advanced proficiency in Excel and Power BI
familiarity with Tableau and QlikView is preferred
Experience designing, executing, and interpreting digital advertising effectiveness studies, experiments, and tests
Working knowledge of advanced analytics and statistical tools such as SAS, SPSS, R, or similar
Comfortable working with ambiguity, independently framing analytical problems, and translating complex data into clear insights
Strong communication skills, with the confidence to present findings, challenge assumptions, and influence decision-making through data
CRM Experience preferrable HubSpot or Salesforce
Experience building systems to track multi-touch attribution across marketing campaigns
Nice to have:
CRM Experience preferrable HubSpot or Salesforce
Experience building systems to track multi-touch attribution across marketing campaigns
familiarity with Tableau and QlikView
What we offer:
The opportunity to work with a purpose
A diverse and inclusive environment
Country-specific benefits
Flexible PTO
Your birthday off and a day for you to volunteer
Generous Parental Leave Program
Growth and development opportunities with access to a top learning content provider