Global Marketing Performance Lead

The Global Marketing Performance Lead will play a pivotal role within the Global Marketing Performance organization, serving as the connective tissue between GM's US performance marketing capabilities and regional marketing teams across Canada, Mexico, South America, Europe, the Middle East and beyond. Rather than executing campaigns directly, this individual enables regional performance leaders to grow their business by designing and deploying scalable frameworks, measurement standards, and operational processes that translate US-proven approaches into globally consistent — yet locally adaptable — performance engines. The individual in this role leverages data insights, cross-regional analytics, and deep knowledge of GM's performance marketing ecosystem to ensure every region has the tools, knowledge, and leadership connectivity needed to drive measurable outcomes. They ensure clear alignment across global marketing teams on strategies supporting audience planning, funnel optimization, cross-channel test-and-learn initiatives, and executive-level performance reporting. Reporting to the Global Marketing Performance & Enablement Manager and partnering closely with the Director of Global Marketing Performance, this person will work collaboratively across regions and US capability teams — including Media, Web, CRM, Marketing Strategy Intelligence (MSI), and Marketing Applied Sciences (MAS) — to ensure marketing efforts worldwide are data-driven, efficient, and aligned with enterprise growth objectives.