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This role will be responsible for bringing our foodservice marketing strategy to life through multi-channel campaigns, digital initiatives, and go-to-market execution. The ideal candidate will have a background in B2B marketing, foodservice industry knowledge, and experience managing KPIs across digital and traditional channels.
Job Responsibility:
Execute global foodservice marketing strategies aligned with commercial goals
Lead go-to-market planning and execution for new product launches and campaigns
Manage digital and multi-channel marketing programs including internal assets/ tools
Internal communications to the regions of training and new products, sales tools and assets
Define and track KPIs to measure campaign effectiveness, lead generation, and brand engagement
Collaborate with regional marketing teams to ensure alignment and localization of global strategies
Conduct market and customer research to inform messaging and positioning
Work cross-functionally with sales, product management, and insights teams to support business objectives
Requirements:
Bachelor’s degree in marketing, business, or related field required
3-5 years of experience in marketing, preferably in packaging or foodservice/ QSR industries
Advanced skills in PowerPoint, Excel, Word, and Teams
Proven experience developing and executing go-to-market strategies in collaboration with regional teams and internal stakeholders, ensuring alignment to global business objectives
Ability to lead cross-functional efforts to build customer-centric solutions, articulate clear value propositions, and support strategic growth initiatives across regions
Strong understanding of the foodservice industry, customer segments, and competitive landscape
able to translate market insights into actionable strategies that support business growth
Ability to communicate complex strategies and market insights clearly and persuasively to internal teams, leadership, and external partners. Must be able to convey how SIG’s value proposition fits within the broader foodservice ecosystem
Demonstrated ability to design and facilitate innovative engagement methods such as ideation workshops, innovation sessions, customer presentations, and product/solution rollouts that drive organizational alignment and results
Nice to have:
Preferably in packaging or foodservice/ QSR industries
What we offer:
Generous Day 1 eligibility healthcare & life insurance for you and qualified dependents
401K Retirement matching reimbursement
Vacation & PSL
Paid Holidays
Performance Bonus
And much more!
Opportunity to partially work from home
Personal development opportunities, trainings and coaching opportunities from senior team members
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