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We are seeking a Enterprise Sector & Global Marketing Communications Manager for a 1yr FTC for my client based in East London.
Job Responsibility:
Develop and execute marketing strategies that drive lead generation for the Enterprise sector by creating targeted campaigns and driving growth through effective marketing initiatives
Work closely with sales, product development, and other departments ensuring alignment and maximising impact
Develop and execute enterprise sector marketing strategies and campaigns
Generate sales leads for the enterprise sector through the development and implementation of marketing strategies, identifying opportunities for growth in the sector, partnering with external agencies and vendors as needed to support marketing efforts, including for sell-with and sell-through prospects
Plan, execute, and manage omni channel lead generation marketing campaigns including but not limited to the company website, search engines, social media, trade shows and other events
Build and maintain strong relationships with key stakeholders, including customers & partners, representing the company at industry events and work closely with the sector team to support lead generation and conversion efforts
Monitor and analyse sale lead and pipeline progress against KPIs, follow-up as required, prepare reports and provide regular updates to sector leadership on marketing and sales performance
Create weekly/monthly/quarterly sales reports, making recommendations, amending marketing approaches as required
Develop relevant enterprise sector content to support lead generation campaigns
Identify and liaise with customers to generate sector specific case studies that demonstrate the value and impact of their relationship with company
Develop and maintain sector specific credentials packs and other marketing material such as PowerPoint presentations, brochures and fact sheets
Lead company’s social media strategy delivering a highly targeted, impactful and engaging social media plan that engages and builds our social media community
Deliver and measure the results of social media activities, optimising all key channels
Support the UK organisation and company’s regions with delivery and amplification of public relations activities
Assist with UK public and media relations, supplier management and development. Identifying opportunities to increase and improve consistency
Support Crisis Communications from time to time as required
Identity and manage submissions for industry awards in conjunction with our PR agency
Lead the global social media strategy, provide support and guidance to the regional teams in the delivery of social media activities that align with global brand guidelines
Support company’s participation in global events
Requirements:
Experienced in developing and delivering omnichannel marketing strategies that deliver profitable growth
Experience of developing marketing approaches for sell-with or sell-through
Strong analytical skills
Creative thinking and strong communication skills
Strong proficiency in marketing automation tools and CRM systems
Ability to collaborate and build enduring relationships with both internal and external key stakeholders