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As a Global Marketing Manager, you will be responsible for running the Content Creation, Curation, and Syndication for Customer Lead Generation primarily for implementation of functional workflows and automation in diverse functional areas – HR, Finance, Administration, Operations. You will work closely with cross-functional teams, including Sales, Marketing, and Product Development, to define and execute marketing strategies that supportbusiness objectives.
Job Responsibility:
Develop and implement Lead Generation processes to streamline marketing approach and increase efficiency
Adopt a metrics-driven approach Market Research that is able to provide mature insights into our target audience
Manage marketing automation platforms, including CRM and marketing automation tools, to ensure they are optimized for lead generation and lead management
Create and manage lead nurturing campaigns to increase lead conversion rates and maximize revenue
Analyze and report on marketing metrics to measure the effectiveness of marketing campaigns and make data-driven decisions
Collaborate with Product Development to ensure product messaging and positioning are aligned with customer needs and market trends
Manage external agencies and vendors to ensure all marketing activities are executed on time and on budget
Requirements:
5+ years of experience in B2B marketing, with a focus on functional implementation, workflows, and automation
Strong independent research capabilities with an ability to deal with ambiguity
Strong knowledge of marketing automation platforms and CRM systems
Experience in managing and executing marketing campaigns, including email marketing, social media, and digital advertising
Strong project management skills and ability to manage multiple projects simultaneously
Excellent analytical and reporting skills, with the ability to analyze data and make data-driven decisions
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams