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The Global Marketing Manager, Viral Vectors, is responsible for developing and overseeing the execution of the Cytiva marketing plan to drive share gain in the development and manufacturing of viral vector-based therapeutics and related workflows. This includes segmenting the market, developing target personas, and aligning value propositions and an omni-channel campaign focused on driving business throughout the commercial funnel.
Job Responsibility:
Align with senior business leaders on marketing targets (leads, lead conversion rates, win rate, etc) to support the viral vector business objectives
Drive commercial excellence across the viral vector business unit by developing and accelerating the order funnel
Own the commercial launch of new product offerings for viral vectors and be accountable for key success indicators, such as revenue achievement
Work cross-functionally and be accountable for the successful execution and performance of campaign messaging and tactics
Improve processes critical to the functioning of the marketing function using Danaher Business Systems (DBS) methodology
Requirements:
Bachelor’s degree or higher
5+ years of experience in a commercial, marketing, or product management position
3+ years of experience in owning a territory or portfolio revenue number, and a history of success in driving growth
Demonstrated success in product development and launch
Managed and allocated a budget in line with organizational goals