Global Marketing Manager - Performance and Operations

• Define and implement performance frameworks across all markets, ensuring consistent measurement of traffic, conversion, and ROI
• Monitor campaign performance across channels and provide data-led recommendations for optimisation
• Establish benchmarks and ensure accountability against agreed KPIs
• Build and maintain centralised reporting dashboards for global visibility
• Develop and distribute toolkits, templates, and playbooks to support local execution
• Lead the monthly marketing meetings across all markets, scheduling dates, setting agendas and timelines, ensuring teams are prepared with relevant updates, and providing structured guidance during sessions alongside clear follow-ups and actions
• Standardise processes to ensure efficiency and consistency across markets
• Support local teams in implementing campaigns in line with established frameworks
• Coordinate with internal teams to ensure smooth execution of marketing initiatives
• Manage the access and subscription to all global platforms used locally by the markets, such as Yext, Canva, Tripadvisor, Google My Business, Sprout and more
• Be on hand to manage any issues or support tickets needed, and ensure all relevant accounts and listings are connected and working correctly
• Lead the global paid digital approach by setting strategy, frameworks and guardrails across social, search and display, supporting markets and agency partners to execute high-performing campaigns across local, regional and global activity
• Guide local marketing managers on campaign ideation, set-up and performance tracking
• Lead on new Markets opening digital strategy – a key decision maker in appointing the local agency and agreeing KPI’s, working with the local Marketing Manager
• Define asset requirements and ensure delivery aligns with campaign strategy, brand standards and performance objectives
• Establish and track performance benchmarks across markets, ensuring campaigns deliver against agreed KPIs including traffic, conversion and ROI
• Support markets in the planning and development of local activations, events and partnerships, ensuring alignment with brand standards and commercial objectives
• Support the development and rollout of CRM and lifecycle marketing frameworks
• Enable markets to execute campaigns that drive retention, repeat visits, and customer engagement
• Provide guidance on segmentation, targeting, and campaign performance tracking
• Ensure CMS effectiveness across all market websites by setting standards, supporting local teams in content management, and leading training and issue resolution to maintain a high-performing, up-to-date digital experience
• Define and maintain CMS standards and processes across all market websites
• Support local teams with content management, troubleshooting, and training
• Partner with product and tech teams to improve SEO, UX, and conversion performance
• Oversee end-to-end website readiness for market launches, working with Time Out Media and tech teams to manage setup, go-live timelines and multi-language delivery, including the development of new language builds in emerging markets
• Monitor and report on web performance, sharing insights and recommendations with markets
• Understand the PR launch moments in each market for tracking across web and social
• Oversee and coordinate activity on third-party booking platforms for events and group bookings, ensuring listings and campaigns are up to date, optimised and on brand in collaboration with the local Marketing Managers
• Track performance and liaise with markets on opportunities for conversion growth
• Guide global paid social strategy, ensuring content is optimised, engaging and aligned with the brand
• Partner with local teams to enhance organic and paid social performance
• Enable markets to develop effective social strategies, calendars and activations in collaboration with their agencies
• Work with design team on brand social media standards, ensuring brand consistency across all market platforms while keeping the personality of each market

• Proven ability to drive marketing performance, with experience linking activity to revenue, ROI and commercial outcomes
• Strong commercial acumen and reporting skills
• Strong experience shaping and guiding paid digital strategy, with secondary expertise in CRM, underpinned by a solid understanding of analytics, reporting and data-driven decision making
• Experience developing and scaling marketing frameworks or playbooks across multiple markets
• Experience working across multiple markets, regions or business models, with the ability to balance global consistency and local relevance
• Experience operating within a central or regional marketing function, supporting multiple markets or business units
• Experience operating in fast-paced, multi-market or international environments, ideally within hospitality, retail or consumer brands
• Comfortable overseeing campaign planning, execution and performance through markets and agency partners
• Strong understanding of digital platforms and tools such as Google Ads, Meta Ads Manager, Google Analytics, email marketing platforms and CMS systems, with the ability to guide markets and agencies on best practice and performance
• Significant experience in marketing with a focus on digital, ideally within hospitality, food & beverage, retail or lifestyle brands
• Experience working with third-party booking or ticketing platforms is a plus
• Strong stakeholder management skills, with the ability to influence and align teams across markets and functions
• Collaborative leader who inspires teams and fosters cross-functional alignment
• Comfortable operating with ambiguity and building structure in evolving, fast-growth environments
• Culturally aware with the ability to work effectively across different geographies, cultures, teams and sensitive to market nuances
• Previous hospitality experience

Experience working with third-party booking or ticketing platforms is a plus

• Competitive holiday
• An extra day Birthday leave
• Complimentary tickets to events and shows
• Staff socials & happy hours
• Hybrid working
• Electric Car Scheme
• Enhanced Maternity