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In this vital role the Global Marketing Director has a significant impact in driving strategy & execution on products at all stages of the product lifecycle. For a New Molecular Entity, the Global Marketing Director is responsible for maximizing the value of the asset within key indications, providing commercial guidance and vision, developing global launch strategies, anticipating lifecycle management opportunities to enhance the customer experience and competitive position, and optimizing the impact of marketing budgets. In this role, you will be responsible for providing commercial insight and guidance for the lead indication as well as expansion into other solid tumors. Providing commercial leadership to the development organization, you will be responsible for ensuring that this compound is developed with the future market in mind and in-parallel to the lead indication. This role will also ensure that the insights and market learnings are successfully applied into the commercial strategy. It will also involve working closely with Amgen's integrated brand team and brand working group selected local countries to integrate local market insights. In addition to the above responsibilities, this role will support broad critical initiatives pertaining to the portfolio such as diagnostics and biomarker capabilities, tumor-level patient insights, patient centric development, journeys and preferences, and lifecycle management planning. This position will report to the Global Marketing Lead.
Job Responsibility
Working with the Global Marketing Lead to gather deep insights into the customer, marketplace, competitors, and business drivers and develop a gold standard commercial strategy designed to optimize the future value of a key indications for a Fastlane peri-launch asset
Key contributor to relevant Insights and Brand teams and global marketing activities for assigned brands
Ensure that all portal decisions are supported by a robust commercial assessment including but not limited to an understanding of portfolio fit and organizational impact
Ensure all marketing deliverables for assigned brands are on time and of expected quality in alignment with Amgen's processes and requirements
These include contributions to Global Product Strategy, competitive insights, patient-centric deliverables, robust Target Product Profiles, Forecasts, and strategies to enhance program value including LCM
Communicate commercial vision for disease-state and assigned brand
Requirements
Doctorate degree and 4 years of marketing experience
Master's degree and 7 years of marketing experience
Bachelor's degree and 9 years of marketing experience
Nice to have
MBA, coupled with a life sciences background
8+ years of experience and a track record of success in a series of commercial roles of increasing scope, scale and complexity, with leading companies in the biopharmaceutical industry
A best-in-class marketer with experience developing and implementing innovative global marketing and commercial strategies for pipeline products, successfully launching therapeutic products and repositioning products to maximize commercial value
Prior experience launching multiple products in diverse therapeutic areas
A solid foundation in strategic marketing
Demonstrated experience in generating and applying market insights
Strong experience in oncology therapeutic area, and solid tumor immuno-oncology
Keen understanding of the science, market trends, and future opportunities and hurdles
Strong experience in beyond the molecule value drivers such as patient services
Prior experience in commercial positions with global responsibilities
Experience living and working outside the United States
Possesses an understanding of broad, global market dynamics and the cultural awareness and sensitivity to form relationships and work effectively with colleagues around the world
Broad therapeutic area expertise
Has worked in diverse commercial roles supporting several different disease states, on products in various stages of the lifecycle, with a diverse set of customers in challenging and competitive markets
Experience supporting partnered assets/programs
Prior experience in a tactical, line marketing role, implementing marketing strategies in local markets
Solid understanding of global market access, pricing and reimbursement issues
Experience leading cross-functional teams in a matrix environment, managing global projects involving multiple functions and shared accountabilities
A scientifically curious mind
What we offer
Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans and bi-annual company-wide shutdowns
Flexible work models, including remote work arrangements, where possible