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Architect the Narrative: Global Marketing Content Strategist (Demand Center). Ready to bridge the gap between deep technical innovation and global demand performance? Trimble is looking for a strategic storyteller to architect high-impact narratives that fuel our integrated campaigns, turning complex technical solutions into compelling value propositions that drive productivity and progress across the globe!
Job Responsibility:
Lead the development of high-value content strategies, translating complex technical solutions into demand-centric value propositions that resonate with specific buyer personas
Manage end-to-end development of tactical copy for global campaigns, including white papers, webinars, and digital ads designed to increase customer engagement
Analyze content outcomes like conversion rates and CTR to continuously refine the narrative and maximize ROI across the full marketing funnel
Build strong relationships with technical SMEs and regional teams to ensure content frameworks are modular, scalable, and effectively localized for global impact
Oversee content flow within Salesforce and Marketing Cloud to ensure lead nurturing tracks are populated with high-impact assets for prospecting
Requirements:
5+ years of progressive experience in content strategy or demand generation within SaaS, Industrial Tech, or Geospatial sectors
Proven ability to write for highly technical audiences while maintaining a sharp focus on conversion and clear calls-to-action
Experienced in aligning diverse stakeholders across a large, global product portfolio to drive unified campaign goals
Deep understanding of the MQL/SQL pipeline and proficiency with Salesforce, Marketing Cloud, and project management tools like Wrike
Digitally savvy with experience utilizing AI tools and prompt engineering to increase content scale and efficiency
Nice to have:
Master’s degree in Marketing, Communications, or a related field
Advanced experience in lead management lifecycle optimization
Familiarity with complex, multi-layered global business environments
What we offer:
Medical
Dental
Vision
Life
Disability
Time off plans
Retirement plans
Tax savings plans for health, dependent care and commuter expenses