Global Marketing Automation Architect Job at PerkinElmer (Kraków)

Global Partner Marketing & Operations Manager

360Learning is looking for a Partner Marketing & Operations Manager to architect...

Location

Spain

Salary:

Not provided

360Learning

Expiration Date

Until further notice

Requirements

2-3 years of experience in partner marketing, marketing operations, or a related function (SaaS, consulting, or tech ecosystems preferred)
Highly organized, detail-oriented, with a structured mindset around process, analysis, documentation and operations
Hands-on familiarity or strong willingness to learn Salesforce and the Atlassian suite (Confluence, Jira, Trello, Salesforce)
Comfortable working with external partners and cross-functionally with Sales, Product, Customer Success, and Marketing
Self-starter, equally comfortable in operations/process enablement and creative partner marketing execution
Fluency in English and French

Job Responsibility

Architect and scale the next generation of our global partner ecosystem
Design and orchestrate how we communicate, operate, and scale partnerships internally and externally
Structure clear, impactful enablement for our internal teams
Build marketing motions and engagement strategies that elevate our partners externally
Harness AI agents, automation, and data to improve partner intelligence, streamline collaboration, and amplify partner impact
Scale a digital-first approach for our Tier 3 partners globally
Be responsible for sourcing and influence growth metrics

What we offer

Work From Home allowance
Social security
Health insurance
Unemployment insurance
Common contingency
Salary guarantee fund
Flexible hours
Total work from home possible anywhere in Spain
Diversity, Equity, and Inclusion ERGs (Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, Ethnic Diversity)

Fulltime

Global Partner Marketing & Operations Manager

360Learning is looking for a Partner Marketing & Operations Manager to architect...

Location

France , Paris

Salary:

Not provided

360Learning

Expiration Date

Until further notice

Requirements

2-3 years of experience in partner marketing, marketing operations, or a related function (SaaS, consulting, or tech ecosystems preferred)
Highly organized, detail-oriented, with a structured mindset around process, analysis, documentation and operations
Hands-on familiarity or strong willingness to learn Salesforce and the Atlassian suite (Confluence, Jira, Trello, Salesforce)
Comfortable working with external partners and cross-functionally with Sales, Product, Customer Success, and Marketing
Self-starter, equally comfortable in operations/process enablement and creative partner marketing execution
Fluency in English and French
Enthusiasm for our working environment

Job Responsibility

Architect and scale the next generation of our global partner ecosystem
Design and orchestrate how we communicate, operate, and scale partnerships internally and externally
Structure clear, impactful enablement for our internal teams
Build marketing motions and engagement strategies that elevate our partners externally
Harness AI agents, automation, and data to improve partner intelligence, streamline collaboration, and amplify partner impact
Scale a digital-first approach for our Tier 3 partners globally
Be responsible for sourcing and influence growth metrics
Redesign internal partner enablement hub
Define partner program rules of engagement, partner tiering, and system integrator collaboration models
Create and roll out a streamlined process for partnership referral fees

What we offer

Work From Home stipend
RTT
lunch vouchers
medical insurance
gym subscription
1 month parental leave for the second parent
Flexible hours
full remote work possible anywhere in France
Diversity, Equity, and Inclusion ERGs

Fulltime

New

Global Marketing Automation Architect

The Global Marketing Automation Architect is responsible for designing, governin...

Location

United Kingdom , High Wycombe

Salary:

Not provided

PerkinElmer

Expiration Date

Until further notice

Requirements

Bachelor’s degree in marketing, business, communications, life sciences, or a related discipline
7+ years of experience in B2B marketing automation, demand generation operations, or marketing technology architecture
Expert-level experience with HubSpot marketing automation, including workflow architecture, lifecycle management, segmentation, lead scoring frameworks, and advanced campaign reporting
Demonstrated experience with integrations between marketing automation platforms and CRM systems, particularly Salesforce
Strong understanding of marketing data architecture, campaign attribution models, and reporting frameworks supporting complex B2B marketing organizations
Experience designing scalable campaign governance frameworks across global or multi-business-unit organizations
Proven ability to translate marketing strategy into automation infrastructure that supports multi-channel digital campaigns and revenue-focused marketing programs
Strong project management capabilities and experience coordinating cross-functional marketing, digital, and CRM teams
Excellent analytical and communication skills with the ability to translate marketing data into actionable insights for marketing leadership and sales stakeholders
A strategic mindset combined with strong technical execution capabilities, enabling both architectural planning and hands-on platform configuration

Job Responsibility

Design and maintain the global marketing automation architecture within HubSpot, ensuring the platform supports scalable demand generation programs, complex customer journeys, and seamless integration with Salesforce CRM and other digital platforms
Develop and govern standardized campaign frameworks, lifecycle models, lead management processes, and automation best practices used by global marketing teams
Utilize exisiting integrations between HubSpot and Salesforce to ensure reliable synchronization of leads, contacts, campaign membership, engagement data, and lifecycle progression across both systems
Enforce global campaign governance standards, including campaign naming conventions, tagging frameworks, UTM structures, and attribution models to ensure consistent and reliable reporting across marketing and sales organizations
Design advanced audience segmentation strategies using behavioral, firmographic, lifecycle, and engagement data to enable highly targeted digital marketing programs
Build and oversee complex automation workflows that guide prospects through the marketing and sales funnel—from anonymous engagement through marketing qualified leads and sales qualified opportunities—while ensuring proper routing and visibility within Salesforce
Support and optimize the global lead scoring architecture, ensuring scoring models reflect engagement signals and qualification criteria aligned with sales teams and regional business strategies
Partner with digital marketing channel owners (web, paid media, events, social, content, and email) to integrate engagement signals and campaign data into unified contact profiles within HubSpot
Support reporting frameworks that provide visibility into campaign performance, funnel progression, pipeline influence, and revenue attribution across integrated marketing channels
Provide strategic reporting and insights to marketing leadership, enabling data-driven decisions regarding campaign performance, marketing investment, and demand generation strategy

Senior Director, Business Operations- Marketing

The Senior Director of Global Marketing Business Operations is the strategic arc...

Location

United States , Santa Clara

Salary:

248000.00 - 342500.00 USD / Year

Palo Alto Networks

Expiration Date

Until further notice

Requirements

15+ years of experience in Marketing Operations, Sales Operations, or Business Strategy leadership within a global enterprise technology company
Demonstrated Executive Presence: Proven track record of supporting C-suite leaders and influencing stakeholders across a multi-billion dollar matrixed organization
Deep GTM Knowledge: Comprehensive understanding of SaaS business models, modern demand generation, and the complexities of global enterprise marketing
Data-Driven Architect: Expert-level ability to turn complex data into strategic insights
deep experience with Salesforce, marketing automation, and advanced analytics platforms
Change Agent: Proven capability to lead large-scale organizational transformations and a strong bias toward iterative processes (experimentation, testing, and scaling)
Strategic Financial Acumen: Strong experience in budget management, headcount planning, and financial modeling within a marketing context
Resilient Leader: Passionate about high-performance culture, able to establish priorities under pressure, and take pride in remaining calm while navigating heavy workloads and time constraints
Superb Communication: Ability to tell a compelling story through data and present complex operational concepts to executive audiences

Job Responsibility

Strategic Advisory & Execution: Serve as the CMO’s primary "thought partner" to translate the Marketing vision and goals into a cohesive global marketing roadmap, ensuring all AI-native product launches and brand narratives align with PANW’s long-term business objectives
Operational Excellence: Own and optimize the CMO’s operating cadence, partnering with the Marketing leadership team, including QBRs, leadership offsites, and cross-functional syncs with Sales and Product, to drive accountability and ensure high-velocity execution across a complex global marketing org. Own the Rhythm of the business and all aspects of keeping the org innovative and moving forward. Own pertinent CMO level projects / meetings and drive it from agenda setting to action item completion. Own the Marketing OKRs and how they trickle down to each functional area of marketing as well as hold all teams accountable for goal setting, milestones and achievement
Cross-Functional Orchestration: Act as the connective tissue between the Office of the CMO and the C-suite (CEO, CIO, and CISO), bridging the gap between technical product capabilities and market-facing storytelling to ensure brand consistency
High-Priority Special Projects: Lead "mission-critical" initiatives on behalf of the CMO such M&A Integrations, market expansion, AI governance, and Marketing transformation initiatives from initial concept through to measurable impact. Be able to represent the CMO on all areas of Marketing
Performance & Resource Management: Partner with Finance, Marketing Ops and Human Resources to oversee the global marketing budget and headcount, utilizing data-driven insights to optimize ROI and ensure resources are diverted to the highest priorities

Fulltime

Upstream Marketing & Product Manager

Shape the future of pharmacy automation while building deep product leadership e...

Location

Salary:

Not provided

Life Science Talent

Expiration Date

Until further notice

Requirements

6-7+ years of product management experience in automation, robotics, medtech or healthcare IT, with ownership of roadmap, launch and lifecycle outcomes
Having lead cross-functional programmes that combine hardware and software to solve operational workflow problems
Strong commercial skills including market sizing, business case development, pricing strategy and post-launch growth planning
Experience with customer discovery and voice-of-customer methods, comfortable engaging clinical, IT and operations stakeholders
Bachelor’s degree in Engineering, Computer Science, Pharmacy or related field
Ability to travel approximately 20–30% for customer discovery, pilots and launches across priority markets
Fluency in English required with German a big advantage

Job Responsibility

Define multi-year product strategy backed by market sizing, segmentation and prioritised use cases, working directly with pharmacists, technicians and operations leaders to understand unmet needs
Translate those insights into roadmaps with clear business cases and evidence-backed value propositions
Lead next-generation product development, coordinate cross-functional teams across R&D, Quality, Manufacturing and Regional Marketing to bring new automation solutions to market
Ensure requirements, validation, regulatory compliance and go-to-market plans are all aligned
Architect global expansion strategies, working with regional teams to sequence market entry, adapt value propositions for local healthcare systems, and identify partnership opportunities
Monitor competitors and adjacencies to anticipate moves and shape response plans
Manage the portfolio through its lifecycle, drive sustaining enhancements, cost programmes and end-of-life decisions while identifying growth levers like workflow integrations, software add-ons and cross-sell opportunities with adjacent solutions

What we offer

Competitive salary + benefits

Manager, Field Marketing

Figma is growing our team of passionate creatives and builders on a mission to m...

Location

United States , San Francisco; New York

Salary:

164000.00 - 288000.00 USD / Year

Figma

Expiration Date

Until further notice

Requirements

8+ years of experience in B2B or PLG marketing, with significant time leading field marketing, experiential, or executive experiences at scale
A track record of building strategic frameworks for measurement and ROI that shaped executive decision-making
Comfort leading both vision and execution, architecting a global strategy, while not being afraid to roll up your sleeves when needed
Proven success cultivating trusted partnerships with senior sales leaders and executives, with the confidence and poise to influence at the C-level
Deep experience turning insights into stories - bringing numbers, outcomes, and customer impact to life through clear and inspiring communication
A growth mindset approach to experimentation, iteration, and constantly look for ways to innovate, automate, and scale

Job Responsibility

Define and evolve the global field marketing vision including how we reach and convert accounts
Architect repeatable, measurable systems for pipeline influence & ROI tracking
Inspire excellence, foster creative experimentation, and ensure accountability to measurable outcomes across a team
Serve as the connective tissue between marketing, sales, and product. Build deep relationships with regional VPs and senior execs
Bring data to life by translating complex metrics and campaign outcomes into compelling narratives
Pilot new program types, technologies, and experiences that expand what field marketing can be
As our footprint expands, build the operational infrastructure, team structure, and playbooks that allow Figma’s field programs to grow

What we offer

health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement
equity to employees
sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles

Fulltime

Lead Product Marketing Manager, Process Automation

Reporting to the Senior Director, Product Marketing, the Lead Product Marketing ...

Location

United States , McLean

Salary:

150000.00 - 300000.00 USD / Year

Appian Corporation

Expiration Date

Until further notice

Requirements

7-10+ years of related experience in B2B product marketing, solution marketing, or strategy, preferably with deep exposure to BPM, RPA, or Process Orchestration markets
Bachelor’s degree in Marketing, Business, or a related field
Proven track record of developing strategy at a portfolio level, rather than just executing tactical launches
Exceptional storytelling ability with experience crafting C-suite-ready narratives that simplify complex technology into clear business value
Ability to translate complex automation concepts—like long-running workflows, exception handling, and elastic scaling—into clear business value
A self-starter attitude with an obsession for scalability and a refusal to be a "content factory," preferring to build strategic frameworks that enable the entire organization
Basic Qualifications: Bachelor's degree in Marketing, Business, or a related field, with 7-10+ years of experience in B2B product marketing, preferably within enterprise software or automation
Proven track record of building scalable sales playbooks and messaging frameworks, with a commitment to working in-person 5 days a week at our McLean, VA headquarters

Job Responsibility

Design, own, and execute the end-to-end Go-To-Market strategy for the Process Automation portfolio, positioning Appian's ability to orchestrate humans, bots, and AI agents within a single workflow
Architect and maintain comprehensive messaging frameworks and positioning hierarchies that serve as the "source code" for global marketing and sales content
Lead the creation of strategic sales playbooks and "battle cards" that equip the sales organization to win complex commercial negotiations against top-tier competitors
Act as the primary feedback loop between the market and the Product Management team, synthesizing buyer feedback and competitive intelligence to influence the long-term product roadmap
Lead cross-functional launch teams, coordinating efforts across Sales, Marketing, and Product to ensure successful market entry for new features and solutions
Serve as a mentor to Product Marketing Managers, providing guidance on narrative construction, GTM execution, and commercial acumen

What we offer

401(k) plan with company match
flexible time off
paid parental leave
medical, dental, and vision plans
life insurance
disability insurance
wellness programs
flexible spending accounts
health savings account contributions
an employee referral bonus program

Fulltime

Senior Vice President, Brand & Strategy

An award-winning brand is seeking a visionary marketing leader to define and ele...

Location

United States , Chicago

Salary:

180000.00 - 200000.00 USD / Year

Aquent

Expiration Date

Until further notice

Requirements

15+ years of progressive experience in brand, marketing, or communications leadership (agency and/or client-side)
Proven success in brand transformation, digital innovation, and luxury or lifestyle marketing
Strong understanding of digital ecosystems (CRM, social, UX/UI, analytics)
experience with HubSpot a plus
Background in cross-functional team leadership, organizational change, and high-stakes stakeholder management
Bachelor’s degree preferred
equivalent experience accepted. MBA a plus

Job Responsibility

Serve as the chief architect of brand evolution, redefining how the organization competes and communicates globally
Translate industry disruption into opportunity—helping the organization modernize, differentiate, and remain relevant amid industry consolidation and emerging digital-first competitors
Build bridges between legacy and innovation: unify the divisions under a cohesive, forward-thinking identity
Partner with executive leadership to clarify the organization’s future positioning—balancing independence, global reach, and consumer appeal
Reimagine brand storytelling, shifting from reactive service delivery to proactive thought leadership
Lead digital transformation across platforms, modernizing the organization’s web, CRM, and social ecosystems
Leverage HubSpot and emerging tools to enhance automation, personalization, and data-driven performance tracking
Identify opportunities to expand member engagement through AI-driven content, marketing automation, and mobile-first communication
Develop strategies that translate complex industry insights into digestible, shareable content for members and consumers
Introduce new digital formats—short-form video, social storytelling, influencer collaborations—to keep pace with global luxury marketing trends

What we offer

performance bonus + benefits

Fulltime

Global Marketing Automation Architect

PerkinElmer

Location:
Poland , Kraków

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
March 22, 2026

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