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We are seeking a Global Luxury Brand Manager to define the vision and shape the future of our value proposition for the Luxury and Ultra‑Luxury cruise segments. You will lead the strategic evolution of our luxury offering, spanning brand positioning, service excellence, and operational delivery in the luxury cruise market.
Job Responsibility:
Define the strategic vision, mission, and essence for our luxury offering, emphasising exclusivity, personalisation, sustainability, and flawless execution
Partnering with regional leadership, define the organizational setup and lead the luxury project across all areas of the business
Develop the luxury framework, including non-negotiable service standards, exclusivity elements, premium transportation, concierge-style handling, and experiential differentiators
Working with Global Operations, define and implement luxury-specific SOPs for cruise delivery, covering concierge service levels, guide requirements, transport standards, and communication protocols
Together with the Global Product team, support local teams in building strategic alliances with specialist suppliers, local artisans, luxury transport providers, and hospitality partners
Representing our luxury position in client meetings and industry events, partner with Global Key Account Management to showcase the luxury proposition to cruise principals
Requirements:
Proven experience in luxury hospitality, premium travel, cruise operations, incentives, or brand management within high-end sectors
strong leadership and project management skills
excellent communication and interpersonal abilities
proficiency in budget management and performance tracking
What we offer:
Attractive remuneration
discretionary bonus schemes
generous travel benefits
extensive health & well-being support
Flexible working
Access the TUI Learning Hub to level-up and reach your ambitions
Broaden your network
Community involvement with charity and sustainability initiatives like the TUI Care Foundation