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Global Luxury Brand Manager

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TUI

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Job Description:

We are seeking a Global Luxury Brand Manager to define the vision and shape the future of our value proposition for the Luxury and Ultra‑Luxury cruise segments. You will lead the strategic evolution of our luxury offering, spanning brand positioning, service excellence, and operational delivery in the luxury cruise market.

Job Responsibility:

  • Define the strategic vision, mission, and essence for our luxury offering, emphasising exclusivity, personalisation, sustainability, and flawless execution
  • Partnering with regional leadership, define the organizational setup and lead the luxury project across all areas of the business
  • Develop the luxury framework, including non-negotiable service standards, exclusivity elements, premium transportation, concierge-style handling, and experiential differentiators
  • Working with Global Operations, define and implement luxury-specific SOPs for cruise delivery, covering concierge service levels, guide requirements, transport standards, and communication protocols
  • Together with the Global Product team, support local teams in building strategic alliances with specialist suppliers, local artisans, luxury transport providers, and hospitality partners
  • Representing our luxury position in client meetings and industry events, partner with Global Key Account Management to showcase the luxury proposition to cruise principals

Requirements:

  • Proven experience in luxury hospitality, premium travel, cruise operations, incentives, or brand management within high-end sectors
  • strong leadership and project management skills
  • excellent communication and interpersonal abilities
  • proficiency in budget management and performance tracking
What we offer:
  • Attractive remuneration
  • discretionary bonus schemes
  • generous travel benefits
  • extensive health & well-being support
  • Flexible working
  • Access the TUI Learning Hub to level-up and reach your ambitions
  • Broaden your network
  • Community involvement with charity and sustainability initiatives like the TUI Care Foundation

Additional Information:

Job Posted:
April 23, 2026

Expiration:
May 04, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:
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