Consumer Insights Director Job at WILLIAM GRANT & SONS (New York)

Senior Director - Strategy & Insights

We are currently looking for a Senior Director – Strategy, who integrates the di...

Location

India , Bangalore

Salary:

Not provided

Mindshare Worldwide

Expiration Date

Until further notice

Requirements

12+ years of experience with at least 10 years in the media industry
Demonstrate exposure and management of senior clients/stakeholders as well as leading a team
Integrated media and marketing knowledge, including traditional media, digital media, data, research and insights
Creative problem solving and ability to join multiple dots across domains
An attitude of curiosity and continuous learning both for self as well as infuse the same culture within the team
Comfort with multiple kinds and sources of data, both structured and unstructured
Fantastic presentation and storytelling skills
Proven experience managing a team, negotiating different situations, skillsets, and personalities

Job Responsibility

Leads a team of diverse individuals to deliver to a client’s business
Provide strategy communications and planning leadership on the client’s business across categories
Partner with the account heads and functional heads, push needle on Marketing Excellence and Digital Excellence
Demonstrates strong understanding of ecosystem, brand, category and consumer to derive insights
Infuse best in class practices and frameworks, both from domestic as well as international learnings
Communicate complex ideas/insights in a way that all understand and apply
Integrates relevant multimedia opportunities into campaign plans
Leading and orchestrating new business pitches
Leverage extended WPP ecosystem to build hard working solutions for client

What we offer

Competitive medical, group retirement plans, vision, and dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days
Access to global WPP Media & WPP networks
Employee resource groups
In-office events

Marketing Director - Consumer Services

Marketing Director role dedicated to consumer services business unit (payment & ...

Location

United Kingdom , London

Salary:

Not provided

Ledger

Expiration Date

Until further notice

Requirements

10+ years of experience in consumer product marketing, ideally in fintech, payments, or digital assets
Proven track record of building and scaling go-to-market strategies for consumer services (transactional or financial)
Deep understanding of blockchain, Bitcoin, and digital asset services (staking, swaps, on/off-ramps, debit cards)
Demonstrated success in growing engagement and retention within an app-driven consumer ecosystem
Analytical and data-driven, with strong ability to translate insights into strategy and action
Exceptional communication and presentation skills, capable of simplifying complex concepts
Leadership experience in managing teams and cross-functional projects
Entrepreneurial mindset, thrives in fast-paced environments, with strong execution bias

Job Responsibility

Build and execute go-to-market strategies for Ledger Live services (payments, CL Card, swaps, staking, on/off-ramps, etc.)
Define positioning and messaging for consumer services, and ensure alignment across product, design, growth, and communications
Drive service integration with Ledger Signer devices
Lead cross-functional launch planning with product, design, engineering, and regional teams
Conduct and synthesize market research (customer needs, competitive landscape, and regulatory context)
Create compelling storytelling and assets: web, app store, video, product explainers, campaigns, CRM flows
Partner with performance marketing to design and optimize acquisition, engagement, and retention campaigns
Own KPIs and dashboards to track growth, engagement, and ROI
Establish thought leadership by cultivating relationships with partners, influencers, and industry voices
Mentor and grow a high-performing team

What we offer

Flexible work options - work from home up to 3 times per week
Health & Wellness support - Health and Life Insurance
Financial growth opportunities - employees can become shareholders
Commuter allowance
Learning & Development - comprehensive suite of training solutions

Fulltime

Marketing Director - Consumer Services

Marketing Director role dedicated to consumer services business unit (payment & ...

Location

France , Paris

Salary:

Not provided

Ledger

Expiration Date

Until further notice

Requirements

10+ years of experience in consumer product marketing, ideally in fintech, payments, or digital assets
Proven track record of building and scaling go-to-market strategies for consumer services (transactional or financial)
Deep understanding of blockchain, Bitcoin, and digital asset services (staking, swaps, on/off-ramps, debit cards)
Demonstrated success in growing engagement and retention within an app-driven consumer ecosystem
Analytical and data-driven, with strong ability to translate insights into strategy and action
Exceptional communication and presentation skills, capable of simplifying complex concepts
Leadership experience in managing teams and cross-functional projects
Entrepreneurial mindset, thrives in fast-paced environments, with strong execution bias

Job Responsibility

Build and execute go-to-market strategies for Ledger Live services (payments, CL Card, swaps, staking, on/off-ramps, etc.)
Define positioning and messaging for consumer services
Drive service integration with Ledger Signer devices
Lead cross-functional launch planning with product, design, engineering, and regional teams
Conduct and synthesize market research
Create compelling storytelling and assets
Partner with performance marketing to design and optimize acquisition, engagement, and retention campaigns
Own KPIs and dashboards to track growth, engagement, and ROI
Establish thought leadership by cultivating relationships with partners, influencers, and industry voices
Mentor and grow a high-performing team

What we offer

Flexible work options - work from home up to 3 times per week
Health & Wellness support - Health and Life Insurance
Financial growth opportunities - employees can become shareholders
Commuter allowance
Learning & Development - comprehensive suite of training solutions

Fulltime

Director, Audience & Connections Strategy

The Director, Audience & Connections Strategy at Wpromote will be a key strategi...

Location

United States

Salary:

118000.00 - 130000.00 USD / Year

Wpromote

Expiration Date

Until further notice

Requirements

6-8 years of experience in consumer insights, connections strategy, or related field in an Advertising/Media agency environment
Deep expertise in using audience and competitive intelligence tools like GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb to translate data into bold, insight-driven strategies
Proven success partnering with integrated media teams to develop and execute strategies across both traditional and digital channels
The ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment
A background supporting new business pitches and collaborating closely with media strategy
Experience presenting strategic recommendations to senior leadership
Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels
Strong analytical skills with the ability to identify meaningful insights and patterns
Experience developing consumer journey frameworks and campaign platforms
Working knowledge with AI tools and being able to design creative prompts for ideation and framework development

Job Responsibility

Contributing to the development of comprehensive connections strategies across paid, owned, and earned channels
Conducting analysis and research to uncover category, cultural, and consumer insights
Creating meaningful consumer journeys that map the path to purchase and identify key moments of influence
Serving as a strategic thought partner to clients, providing expert guidance on media investment decisions
Collaborating closely with media, data, account and creative teams to ensure strategies align with broader campaign objectives
Representing the agency’s strategic point of view in client presentations and new business pitches
Contributing to thought leadership initiatives that position the agency as an industry leader

What we offer

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance

Fulltime

Director, Audience Insights & Segmentation

We are looking for a remote Director, Audience Insights & Segmentation (Contract...

Location

United States , New York

Salary:

50.00 - 55.00 USD / Hour

Solomon Page

Expiration Date

Until further notice

Requirements

Any former Associate Director, Director or head of consumer insights serving as a consultant or fractional leader. Both consumer insights research agency (Quant and Qual), or social listening research startup experience welcome. Preferably someone with more senior experience leading and commissioning projects end to end and managing analysts or vendors to complete the work.
8+ years marketing experience with 5+ years' experience audience insights and/or social listening research
Need someone who can build highly visual (almost editorial) and impactful decks quickly and efficiently while coaching a junior team on the work of the work
Strong understanding of methodology, data, and systems best leveraged for research
High ability to create visualization of data and find the ways to improve data with various sources of second and third party information is a plus
Diverse-minded, curious, creative and solution-oriented
Demonstrated ability to generate strategic insights from rigorous analysis
Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions

Job Responsibility

Leverage first- and third-party data sets to generate audience strategies, deploy those learnings to refine audience segments, and accelerate effectiveness across brands
Partner with Brand counterparts to provide analytical expertise to enable the audience data strategy and insights that empower performance media initiatives
Utilize proprietary and syndicated tools to create and present analyses across the company's portfolio that convey a clear audience story that can be translated into insights / segments for marketing campaigns
Work with a team of brand-aligned embedded resources to ensure audience insights and trends are effectively infused into brand vision, positioning, and growth strategies
Work in close collaboration with brand marketing leaders to ensure their audience needs are being met and manage priorities
Craft audience insights into compelling narratives that inform and drive to key business decisions
Act as key collaborator and resource for brands during planning process with 360-degree view of portfolio-wide insights to improve go-to-market approach
Serve as the engine of brand's insight generation activities and support the Sr. Director of Audience Intelligence in effectively communicating how to integrate learnings into media and marketing activities swiftly
Partner with Media Agency partners to generate and infuse key takeaways into activation activities
Collaborate with Audience Data team to bring together holistic strategy across brand portfolio and enable successful campaigns

What we offer

medical
dental
401(k)
direct deposit
commuter benefits

Fulltime

Client Manager

A brilliant opportunity has arisen for an ambitious individual to be directly re...

Location

United Kingdom , London

Salary:

Not provided

Kantar

Expiration Date

Until further notice

Requirements

Strong analytical skills and the ability to inspire clients through your insights
A track record of achieving high levels of client satisfaction
A growth mindset
A passion for consumer trends and the food industry
Be prepared to celebrate success!

Job Responsibility

Work with your Consumer Insight Director & Strategic Insight Director to draw up and oversee a strategy to drive the long-term success of our relationships
Deliver valuable insights to the client base and look to grow their use of our different analytical capabilities, working closely with the experts around the business
Lead client contract renewal discussions with support from the Strategic Insight Director
Play a role in the coaching and development of others
Collaborate with the highly successful Dairy New Business team to win new clients and ensure the quality of delivery makes them want to invest in future projects

What we offer

25 days holidays plus your birthday off!
Option of flexible hybrid working
Employee Assistance Programme
Private Medical & Dental Insurance
Eyecare Vouchers
Life Assurance & Income Protection
Cycle to Work Scheme

Fulltime

Deputy Director - Consumer Insights

Accelerate PepsiCo business growth and efficiency by leading the S&T insights te...

Location

India , Hyderabad

Salary:

Not provided

Pepsico

Expiration Date

Until further notice

Requirements

An experienced Insight or Analytics professional with experience in a leading consumer goods company. 15 years+ experience
Masters in economics, statistics, marketing, business adminstration
100% English language proficiency both oral and written
Experience in developing and implementing successful projects with focus on results, to manage projects that impact business objectives.
Ability to manage problems from complex to simple
Strong communication and Story telling
Analytical thinking with proven ability to connect data & insights from Consumer, Shopper, and Analytics, as well as future forces of change, and deliver clear outlook scenarios along with implications for the business.
Proven influencing and perseverance skills to tailor recommendation to the needs of stakeholders and effectively engage them to obtain commitment and drive impact.
Proven ability to turn the complex into the simple, to cut through and focus on what really matters and tell simple story
Operates effectively in matrix relationships across organizational boundaries

Job Responsibility

Lead the Market analysis for each category and brand across India BU, answering main key business questions with data visualization, reporting and descriptive analysis.
Lead and develop automation and visualization capability for India portfolio enhancing report automation and interactive dashboards generation across categories
Lead the integration and recommendation of holistic solutions to key business questions based on market dynamics, macroeconomic situation and consumer trends to develop strategies for the channel to help grow the business.
Influence with insights and added value the AOP / JBP Channels processes helping them to build their strategies with data that validates the relevance of initiatives for our business commercial partners and shoppers.
Leads support of the Marketing team with brand performance reporting
Conduct triangulation of different sources like connect demand spaces, BBE, and Nielsen and produce deep consumer insights
Leads support of the Strategy and Commercial Analytics teams on PGM (PepsiCo Growth Model) process though different sources of information Canedian/Global Data, EuroMonitor, Nielsen, among others.
Ensure that all PepsiCo´s market measurement data is reliable in terms of quality, reliability and timing.
Play the role of gatekeeper of all PepsiCo India BU market syndicated data, leading the agenda with key suppliers like Nielsen IQ, Global Data and Kantar and maintaining alignment among Global and Local needs for that subject.
Lead annual negotiation process with Nielsen, Global Data, Kantar across BU for Foods & Beverages categories

Deputy Director - Consumer & Shop Insights

Accelerate PepsiCo business growth and efficiency by leading the S&T insights te...

Location

India , Hyderabad

Salary:

Not provided

Pepsico

Expiration Date

Until further notice

Requirements

An experienced Insight or Analytics professional with experience in a leading consumer goods company
15 years+ experience
Masters in economics, statistics, marketing, business administration
100% English language proficiency both oral and written
Experience in developing and implementing successful projects with focus on results
Ability to manage problems from complex to simple
Strong communication and Story telling
Analytical thinking with proven ability to connect data & insights from Consumer, Shopper, and Analytics
Proven influencing and perseverance skills
Proven ability to turn the complex into the simple

Job Responsibility

Play the role of gatekeeper of all PepsiCo KSA, Gulf, Levant markets (Internal & external ) data
Ensure that all PepsiCo´s market data is reliable in terms of quality and timing
Lead the Market analysis for each BU, category and brand across sector
Lead and develop visualization capability across sector and categories enhancing report automation and interactive dashboards generation
Lead annual negotiation process with Nielsen, Global Data, Kantar across BU for Beverage categories
Lead the integration and recommendation of holistic solutions to key business questions
Influence with insights and added value the AOP / SBP Channels processes
Manage and optimize Business Intelligence budget
Lead a Business Intelligence center of service to accelerate ''sharp pencil decision making'' strategies across KSA, Gulf, Levant markets
Leads support of the Strategy and Commercial Analytics teams on PGM (PepsiCo Growth Model) process

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Consumer Insights Director

Job Description

Job Responsibility

Requirements

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