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The International Brand Manager (ABM), Holistic Health Innovation, supports the development and execution of innovation and renovation initiatives across the Holistic Health (HH) portfolio (Nature’s Bounty, Osteo Bi-Flex, Nuun, GARD and Pruitans Pride Outside US/CA). This role is responsible for driving data-informed decision making, inputting in product renovations, and partnering cross-functionally and externally with distribution partners to execute innovation projects from concept through launch and supporting on post-launch optimization. The ABM drives insight-led growth across the HH portfolio by translating market trends and performance into clear innovation priorities. The role is accountable for defining where to play and how to win in international markets, identifying white spaces, and shaping portfolio strategies for both new launches and existing businesses.
Job Responsibility
Own ongoing performance tracking across innovation and renovation platforms (consumption, velocity) highlighting distributor performance
Deep collaboration with distribution partners to build business plans for innovation
Develop a deep knowledge of actionable insights in key markets to inform pipeline prioritization and renovation decisions
Look for efficiencies across markets on innovations to serve as many geographies as possible
Monitor competitive landscape, innovation pipelines & performance, and category shifts in key markets
Support post-launch tracking and optimization recommendations
Build executive-ready reports and dashboards for leadership updates
Lead renovation initiatives (formula, claims, packaging updates, flavor extensions) leveraging US work to extend across brands for international markets
Drive execution of innovation projects through stage-gate process (brief development → launch readiness) built upon US base where possible and stand alone where cases are robust enough
Partner with US brand, insights, digital, R&D, medical, regulatory, packaging, and operations on product development decisions
Support concept development, claims & concept validation, and consumer research to ensure the international perspective is represented
Ensure projects are delivered on time, on budget, and aligned with brand strategy
Support development and execution of innovation marketing plans and launch strategies OUS coordinated with global MKT and distribution partners
Presentations, and commercialization assets
Partner with US sales/customer development teams on launch planning and customer-specific needs
Ensure alignment between innovation pipeline and integrated commercial planning (ICP) for OUS markets
Track and manage innovation/renovation project timelines
Requirements
5+ years of brand management for a CPG Food, CPG Personal Product or OTC brand, International experience
Functional Skills: strong analytical skills, with the ability to translate market dynamics into actionable tactics
Hands-on experience working with market, consumer and distributor data, with the ability to translate insights into clear where to play / how to win decisions and identify international white space opportunities
Strategic Skills: Collaborative/team player, strategic agility, proven ability to make complex decisions, dealing with ambiguity, ability to influence senior management on strategic decisions based on actionable insights, ability to operate in a multi-cultural, international environment with diverse partners
Strong proficiency in Excel, PowerPoint, Word
Ability to prioritize in a fast-paced environment
Energy & Drive: self-starter, independent thinker, action oriented, strong passion for results
Organizational Positioning Skills: Strong presentation skills & written communications, ability to interact successfully with senior management
Personal & Interpersonal Skills: Customer & consumer focus, skilled to build and foster effective peer relationships, proven ability to effectively collaborate across functional areas