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Hundreds of millions of people play our games. A lot of them found us through a creator they trust, and plenty of them stay because of one. We're building a central Creator Team that runs paid creator campaigns for our game teams. Not one-off activations brokered through whoever an agency had on speed dial, but campaigns built with creators we actually know, measured properly, and tied back to the organic program our creators already live in. As our Global Influencer & Creator Manager, you'll own those campaigns from the first brief to the retro. You'll sit between the game teams and the creators and make the calls that turn a budget into something players remember.
Job Responsibility
Run creator campaigns from brief to retro: budget, creator selection, execution, delivery, and an honest look at what worked and what didn't
Act as the primary contact for game teams by translating their objectives into effective campaigns. Provide candid feedback when concepts might miss the mark, while always collaborating to find a viable path forward
Pick creators because they fit the game, not because they're cheap or free that week, and build relationships that outlast any single campaign
Own the timeline, the budget, and the number you said you'd hit
Keep the paid work close to the organic creator program, so the creators we partner with have a path forward within our program
Look after our biggest creator partnerships yourself, with the attention they deserve
Lean on agencies and platforms when they add scale we can't reach alone, and keep the creator relationship ours
Measure what matters, share it plainly, and fold every lesson back into each game's playbook
Requirements
Solid hands-on experience in influencer or creator marketing for mobile games
A strong feel for creators and a network in the gaming space. You know the platforms, you know who is great and why, and creators trust you
An instinct to reach for AI. You've already found ways to use it in your day-to-day work, you experiment, figure things out, and bring the same energy to every new challenge
Solid project management. You can run a few campaigns at once, juggle timelines and budgets, and keep everyone in the loop
Content and platform curiosity. You follow the latest news across the platforms, you can feel a trend forming before it peaks, and you have the taste to start one yourself
Know that paid doesn't mean passive. Even when a creator is sponsored, the content should be so good that people can't help but join in
A good head for numbers, comfortable using performance data to make calls and to tell the story behind the results
Great communication in English, written and spoken
Nice to have
Experience working with A-list or celebrity creators and talent agencies
Hands-on experience across more than one region, for example EMEA, NA, or LATAM
A track record of building playbooks or repeatable ways of working, not just one-off campaigns