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Global Head of Media

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Hunkemöller

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Location:
Netherlands , Hilversum

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Owns the global full-funnel media strategy and budget end-to-end. This role is the single point of accountability for where, how, and when media money is spent across all channels—from brand-building upper-funnel to performance-driven lower-funnel. Ensures every euro invested delivers the maximum possible return in line with business and brand objectives.

Job Responsibility:

  • Full-Funnel Media Budget Ownership: Owns 100% of the global media budget across all channels (TV, OOH, digital, social, search, programmatic, affiliates, retail media)
  • Makes final decisions on media allocation between markets, channels, and funnel stages
  • Balances short-term ROI with long-term brand salience, ensuring efficiency without under-investing in awareness
  • Strategic Leadership & Planning: Defines the global media strategy in alignment with CMO and overall marketing/brand strategy
  • Decides on the optimal channel mix, investment levels, and media partners for each stage of the funnel
  • Translates MMM, consumer insights, and performance learnings into clear allocation decisions
  • Performance, Analytics & Optimization: Highly analytical role: acts as the internal expert on media performance, ROI, and efficiency
  • Continuously optimizes spend using MMM, attribution models, advanced analytics, and AI-driven tools
  • Creates a clear link between every euro spent and the commercial or brand return it provides
  • Owns KPIs across reach, awareness, traffic, ROAS, and cost per conversion
  • Traffic & Commercial Growth: Directs media spend to maximize traffic generation (e-commerce + retail stores)
  • Aligns media spend closely with commercial priorities, promotions, and hero product pushes
  • Innovation & Future-Proofing: Champions media innovation—testing and scaling new channels, AI optimization tools, and advanced targeting solutions
  • Embeds a culture of continuous improvement and data-led experimentation
  • Ensures the brand remains at the cutting edge of media effectiveness and measurement
  • Leadership & Collaboration: Leads the global media team, including Brand Media Managers and Performance Media Managers
  • Builds strong analytical capabilities within the team, ensuring data and insights are central to every media decision
  • Sets clear KPIs for agencies and negotiates high-value partnerships
  • Acts as the voice of media in the leadership team, advising the CMO and business on the role of media in growth

Requirements:

  • 10+ years in global media/marketing leadership roles, ideally within tech, e-commerce, or data-driven retail
  • Proven experience owning large-scale media budgets with clear ROI delivery
  • Exceptional analytical skills: ability to interpret MMM, attribution, and real-time performance data and translate into budget decisions
  • Experience with AI, automation tools, and advanced analytics platforms for media optimization
  • Strong commercial mindset: balances brand building with performance-driven growth
  • Influential leader with ability to drive alignment across senior stakeholders and agencies

Additional Information:

Job Posted:
January 22, 2026

Employment Type:
Fulltime
Job Link Share:

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