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Global Head of Marketing, Threads

United States, Los Angeles 232000.00 - 296000.00 USD / Year · Job Posted January 24, 2026
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Job Description

Meta is looking for an experienced Marketing Leader with a passion for building global brands and proven experience developing and executing insights-driven marketing efforts that build affinity and engagement with Threads’s audiences. In this role, you will act as Threads’s CMO to lead Brand and Product Marketing teams driving brand strategy, integrated and product marketing, and brand building aimed at growing and engaging Threads’s global community of potential and current users across the marketing funnel. This leader will be responsible for developing our overall strategy while flawlessly executing our brand strategy, programs and product launches at scale.

Job Responsibility

  • Lead the strategic vision and execution of Threads’s iconic brand and global marketing programs
  • Influence Threads’s product strategy and roadmap through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market
  • Develop, manage, and grow a team of integrated, brand and product marketers for Threads
  • Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, growth, partnerships and performance marketing
  • Lead and collaborate with a multitude of cross-functional stakeholders to deliver world-class marketing campaigns, product launches and GTMs
  • Develop, manage and support the execution of integrated marketing communications efforts that encompass a 360 approach across various channels (digital, social, traditional media, etc.) to support key narratives and impact stories
  • Track, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
  • Ensure all efforts are based on solid hypothesis design and are structured to deliver against clear success metrics, utilizing a test-and-learn approach
  • Partner closely with creative teams and agency partners to bring strategy to life through quality creative
  • Lead market assessment, quantitative analysis, and qualitative feedback and represent our users internally
  • Build strong collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team’s roadmap, delivering against clearly defined brand objectives while ensuring positive and productive team environments
  • Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives

Requirements

  • 12+ years of experience with brand and product marketing, consumer products and/or brand management, with brands and at companies with global scale
  • 8+ years of experience with team leadership, cross-functional team leadership, or team management
  • Track record of developing global strategy and delivering impactful communication and campaigns internationally - proven with data
  • Data Driven - displayed and proven experience in using data to both (i) inform strategy and communication (ii) develop meaningful GTM approaches that drive business outcomes
  • Experience building mass-market consumer-centric brands
  • Experience developing and executing large-scale or global integrated marketing campaigns (online/offline advertising, web, events), including experience with both brand-building and acquisition marketing initiatives
  • Experience partnering with external companies (partners, agencies, vendors, retailers) and influencing / managing up to executive, VP and cross-functional leadership
  • Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative etc) to drive business results
  • Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
  • Experience managing multiple campaigns and/or product launch GTMs simultaneously, working with many different internal and external teams to ensure we are launching our programs seamlessly and to the highest impact

Nice to have

  • Experience leading consumer marketing for large-scale tech brands
  • Experience working and thriving in a self-starter, fast-paced and changing environment
  • Bachelor's Degree

What we offer

  • bonus
  • equity
  • benefits
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