Global Head of E-Commerce Acquisition

• Define, document, and communicate the global B2C acquisition strategy (Principles, Channel Priorities, Data Architecture, etc.) to be deployed by local entities
• Establish a global governance framework for acquisition (budget control, technical standards, brand compliance) and ensure alignment of local acquisition initiatives with global strategy and AXA brand guidelines
• Supervise and analyze the global performance of local acquisition strategies, identify performance gaps, and serve as the central expert to assist local teams in complex challenges
• Lead global acquisition strategy webinars for the B2C community, promoting best practice sharing across countries
• Work closely with the central teams (marketing, communication, data expertise) to ensure consistency of actions and requirements
• Develop and implement a multi-channel acquisition strategy for central platforms: SEO, GEO, SEA, RTB, social media (organic and paid), influencer marketing, affiliate marketing, email marketing & CRM/PRM, etc.
• Create, launch, monitor, and optimize campaigns on Google Ads, bing-ads, META, and other relevant platforms to maximize conversion rates and ROI
• Continuously track campaign performance using tools like Google Analytics, Looker Studio, or other BI tools. Produce regular reports to evaluate profitability and suggest adjustments
• Implement A/B testing of acquisition initiatives, experiment with different messages, visuals, and audiences
• Manage creative content production with an international scope
• Define technical requirements related to digital acquisition and collaborate with IT and Data teams to maximize the platform performance
• Plan and control the acquisition budget, ensuring optimal resource allocation
• Keep abreast of market developments, analyze competitors, and test new advertising formats or channels to stay innovative

• Proven experience (minimum 10 years) in managing digital acquisition campaigns, within the e-commerce or online sales sector, ideally with both experiences on advertiser and agency side
• Experience in a global/international strategic coordination role (HQ-to-Local support)
• Advanced proficiency with acquisition tools and platforms: Google Ads, META Ads, Google Analytics, SEMrush, etc.
• Strong knowledge of SEO, SEA, SMM, programmatic advertising, and marketing automation techniques
• Significant experience in team management
• Strong analytical skills, strategic mindset, and performance-oriented approach
• Ability to work in an agile, cross-functional, and international environment
• Fluent English and French required (both written and spoken)

Join a company that helps protect the forests! At AXA Partners, we plant a tree for every new recruit (with a permanent contract)