Global Employer Branding Specialist Job at Pepsico (Kraków)

Job Description

This role sits on PepsiCo's Global Employer Brand Content team, which leads top-of-funnel talent communications across the PepsiCoJobs digital ecosystem. The role serves as the operational engine of a fast-moving editorial team. You'll own the programming that keeps our global content calendar running across markets, manage our employee advocacy program end to end, and keep the production pipeline moving from story idea to published content. Working closely with our content leads, you'll surface performance data that informs editorial decisions. This role is for someone who thrives on operational rhythm, takes ownership of the systems they run, and is curious about the storytelling craft behind the work — not just the mechanics of execution. If you enjoy turning ambiguity into process and being the person the team relies on to make things happen, this is the seat. You'll be part of the Attraction & Engagement function, contributing to PepsiCo's global employer branding work with a focus on content, storytelling, and talent communications.

Job Responsibility

Program and maintain the global editorial content calendar, ensuring timely delivery of assets and seamless coordination across markets and channels
Support the day-to-day management of PepsiCoJobs social channels, ensuring content is scheduled, published, and trafficked on cadence
Keep the content production pipeline moving — from story idea through development to published content — partnering with content leads to remove blockers
Ensure all content and brand assets are organized, optimized for candidate engagement, and consistently applied across owned channels
Operate the employee advocacy program end-to-end, including advocate onboarding, content briefing, scheduling, and ongoing engagement
Build strong partnerships with HR and TA teams to identify employees to feature in employer brand content, ensuring they align with brand storytelling objectives and are in good standing
Develop regular reports and dashboards to share content performance with internal stakeholders, leadership, and the employer brand team
Track performance metrics for top-of-funnel content across social channels and PepsiCoJobs.com, surfacing patterns and signals for the team to act on
Support talent insights work by compiling market trends, external benchmarks, and digital ecosystem data to inform content decisions
Work closely with Talent Acquisition, Employer Branding, and external vendors to support content and storytelling initiatives
Assist in vendor relationship management, ensuring smooth coordination with branding agencies, content partners, and analytics providers
Own the purchase order and billing process, reconciling with finance and agencies to ensure efficient budget tracking for content initiatives
Contribute to the development of standardized processes and best practices, ensuring efficiency in content execution
Support translation and localization efforts, coordinating with markets so content lands appropriately for regional talent audiences

Requirements

2–4 years of experience in employer branding, recruitment marketing, communications, or digital marketing
Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or a related field
Proficiency in data analysis and reporting, with experience using Google Analytics, Sprinklr, CRM platforms, or employer branding analytics tools
Experience with content management, brand asset organization, and digital platform optimization
Strong project coordination skills, with the ability to manage multiple tasks and deadlines
Familiarity with employer branding channels, including LinkedIn, Glassdoor, and Indeed
Excellent stakeholder management and communication skills, ensuring seamless collaboration across internal and external partners

Nice to have

Experience with campaign management, digital media, or social media recruitment strategies
Familiarity with budgeting and finance processes, including purchase orders and agency reconciliation
Background in advertising, branding, or digital marketing agencies

Pepsico - All Job Offers

Select Country

Global Employer Branding Specialist

Job Description

Job Responsibility

Requirements

Nice to have

Looking for more opportunities?

Global Employer Branding Specialist

Talent Acquisition Specialist – Employer Branding & Marketing

Talent Acquisition Specialist – Employer Branding & Marketing

Senior HR Specialist, Global HR Compliance & Talent Acquisition CoE

Global Mobility Specialist

Senior Specialist, Talent Acquisition – Services Sales

People & Culture Generalist

Talent Acquisition Partner

P&C Operations Coordinator

Our AI answers in your language