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The GDT Manager - US Digital Commerce plays a pivotal role in accelerating Unilever North America’s digital commerce ambitions across Amazon, Walmart, Target, and emerging social commerce platforms. Acting as both an analytics product owner and strategic insights partner, you will translate business needs into data-driven products, orchestrate cross-functional alignment, and deliver automated insights, real-time actions in the areas of media optimization, shopper analytics & insights, and agentic execution with retailers and media platforms etc. across pillars (Content, Retail Media, Performance & Execution, Supply chain). You will be at the forefront of driving AI initiatives, Search & GPT Optimization, and agentic execution with retailers and media platforms. You will contribute to delivering over a billion euros in incremental turnover across diverse online commerce models. You will sit at the intersection of analytics, product management, and digital commerce execution, ensuring our teams have the intelligence and tools needed to win across the digital shelf. You will set standards and analytics excellence and acts as direct point of contact for senior executives in Unilever North America’s Digital Commerce business. As a member of the global Digital & Technology Products team, you will have also have the exposure of working with functional and technical teams across markets and business units. Acting as the voice of the customer, you will translate business requirements into actionable user stories and champion the product vision.
Job Responsibility:
Own the product vision, roadmap and delivery of digital commerce analytics products for Unilever North America
Understand digital commerce business goals, shape requirements, prioritize features, and translate business needs into product specifications with measurable business value
Conduct discovery with stakeholders across business, tech, and operations
Define user stories, success metrics, and acceptance criteria
Prioritize features using frameworks like impact vs effort, value scoring, or OKR alignment
Identify new opportunities for analytics driven value creation
Balance long term scalability with near term use case needs
Partner with global/NA D&T, Data Factory, and vendor teams to build best-in class digital commerce analytics product
Drive insights across digital commerce business questions including availability, content health, search performance, retail media ROI, promotions, profitability
Deliver automated insights for WBR, MBR, JBP, innovation, campaigns
Support partners in digital commerce sales, media and operations team in their JBP, monthly/quarterly performance reviews with actionable, data-driven insights
Identify product and tech innovation opportunities in the digital commerce space - pilot Agentic AI, AEO and retail media automation
Explore quick commerce, social commerce, omni-measurement whitespace
Scan market for partners and trends in digital commerce technology to pilot within Unilever US
Partner with CD, Supply Chain, Category, Retail Media, Marketing business leads to co-create product vision, strategy and roadmap
Partner with data engineering, data science, UX, business teams, and platform teams to build the future of digital commerce analytics in Unilever North America
Act as the bridge between business context and technical implementation
Schedule and organize key meetings, planning sessions, and team events
Oversee relationships with data and technology vendors, ensuring alignment to Unilever’s strategic roadmap
Evaluate emerging solutions and maintain a best-in-class capabilities and data stack for digital commerce
Collaborate with NA/global D&T on ingestion, transformation, semantic layer, that’s fit for US product vision and roadmap
Partner with Data Foundations and 3P vendor teams to understand and guide decisions around data sources, taxonomies, KPIs, logics and definitions, analytical methods (descriptive, diagnostic, predictive), model and dashboard design principles
Ensure solutions are statistically sound, reliable, and actionable
Schedule and organize key meetings, planning sessions, and team events/workshop, for audience up to senior leadership level
Run governance across Data Foundations and Product Leadership teams
Improve and ensure insights quality, reliability, compliance
Requirements:
Bachelor's degree is required/Master’s degree preferred
4–8 years in data analytics, digital commerce analytics, retail media, eCommerce
Strong Data & Analytics background with experience building/managing products with statistical and AI/ML models
Ability to translate analytics into business action
Experience in Product Management - writing PRDs and leading analytics product work at enterprise level
Strong understanding of digital shelf and eCommerce fundamentals
Excellent storytelling and communication
Nice to have:
Experience in CPG Sales, marketing, pricing, NRM analytics
Experience with AVC, AMC, Luminate, Target Partners
Experience working with Stackline, Pacvue, CommerceIQ, Flywheel, and similar platforms
Technical expertise on Data Bricks, Azure or equivalent cloud technologies
Proficiency in Python, PySpark, Spark streaming, SQL database, DAX, PBI (other relevant BI tool)
What we offer:
Bonus eligible
Long-Term Incentive (LTI) eligible
Eligible to participate in benefits plan including health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, access to numerous voluntary benefits