Global Design Lead Job at Awin Global (London)

Job Description

The Global Design Lead is Awin’s most senior design authority within Marketing, responsible for elevating and transforming how the organisation approaches design across all channels and touchpoints. This role sets the strategic direction for design excellence, oversees a multi-disciplinary team, and partners cross-functionally to ensure Awin delivers world-class creative, UI/UX, and digital-native experiences. Acting as both a hands-on expert and a strategic leader, the Global Design Lead defines Awin’s design standards, leads the creation of a scalable design system, and ensures consistent, high-quality execution that strengthens our brand across markets.

Job Responsibility

Define and drive the global design strategy across Marketing, ensuring creative excellence, innovation, and consistency across all markets
Establish a clear design vision that elevates Awin’s brand and differentiates us across all customer touchpoints
Create and embed a global design system that is scalable, intuitive, and used cross-functionally across Marketing, Product, Commercial, and Operations
Champion a culture of high-performance design, inspiring a team of designers across multiple disciplines
Lead, mentor, and develop the global design team, with responsibility for team structure, capability growth, coaching, and continuous improvement
Build a collaborative, empowered, and high-performing design function with strong creative, UI, UX, and visual communication capabilities
Oversee resource allocation, project prioritisation, and workflow management to ensure efficient and effective delivery
Oversee and contribute to the creation of visual assets across all marketing channels, including campaigns, events, brand content, social, video, motion graphics, CRM, paid media, and web
Drive digital-native design practices across UI, UX, responsive web layouts, and interactive experiences
Ensure high-quality execution of presentations, toolkits, templates, motion graphics, video, and animation
Set standards for accessibility, usability, and design quality across all creative output
Partner closely with Brand, Communications, Content, Product, and regional marketing teams to ensure design supports strategic goals and delivers seamless customer experiences
Work with Product & UX teams to ensure brand and design coherence across product surfaces and user journeys
Collaborate with external agencies, freelancers, and production partners to scale design delivery when required
Act as a trusted advisor to senior stakeholders, translating business objectives into compelling visual and digital experiences
Lead design thinking and creative workshops, helping teams across the business understand how design improves outcomes
Maintain a “design-as-a-service” mindset with stakeholders, ensuring responsiveness, clarity of briefs, and professionalism in delivery
Own and optimise Awin’s global design libraries, assets, guidelines, and documentation
Ensure consistent application of the brand across all markets and channels, acting as the senior-most guardian of brand quality
Establish and refine design processes, tooling, templates, and workflows to improve efficiency and scalability
Oversee quality control processes, feedback rounds, and approvals to maintain exceptional design standards

Requirements

Proven senior experience leading multi-disciplinary design teams across traditional design, digital design, UI, and UX
Strong portfolio demonstrating excellence across branding, digital interfaces, motion, campaigns, and complex multi-channel design
Expertise in defining and implementing design systems at scale
Exceptional stakeholder management and ability to influence and collaborate with senior leaders
Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), After Effects, Premiere Pro, and other core production tools
Strong competence in Figma or other UI/UX design platforms
Excellent communication skills, with the ability to articulate the “why” behind design decisions
Strong organisational skills, able to manage multiple streams and drive projects from concept to delivery
Exceptional communicator — clear, confident, and empathetic
Strategic thinker with strong business and brand acumen
Calm under pressure, with excellent judgement and discretion
Collaborative and able to influence at all levels of the organisation
Highly organised, proactive, and able to manage multiple priorities with precision
Native English speaker, with excellent communication abilities, both written and verbal

What we offer

Flexi-Week and Work-Life Balance: We prioritise your mental health and wellbeing, offering you a flexible four-day Flexi-Week at full pay and with no reduction to your annual holiday allowance. We also offer a variety of different paid special leaves
Remote Working Allowance: You will receive a monthly allowance to cover part of your running costs. In addition, we will support you in setting up your remote workspace appropriately
Flexi-Office: We offer an international culture and flexibility through our Flexi-Office and hybrid/remote work possibilities to work across Awin regions
Development: We’ve built our extensive training suite Awin Academy to cover a wide range of skills that nurture you professionally and personally, with trainings conveniently packaged together to support your overall development

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Global Design Lead

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