Global Design Director, Digital & Social Communications Job at Pepsico (New York)

Global Design Director, Digital & Social Communications

Pepsico

Location:
United States , New York

Category:
-

Contract Type:
Not provided

Salary:

132200.00 - 262400.00 USD / Year

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Job Description:

The Global Design Director, Digital & Social Comms, plays a pivotal role in articulating the value of design in building brands and driving business growth across various media platforms. With a proven track record in strategic communication, this leader will leverage their expertise to craft compelling narratives that showcase the impact of design on brand identity and consumer engagement. They will collaborate closely with cross-functional teams to develop and implement innovative communication strategies that elevate the design function's contributions, align with overall business objectives, and foster a culture that values design as a core driver of success.

Job Responsibility:

Lead Global Design Storytelling across all owned communication channels
Manage a multidisciplinary team of design, writing, production, and project management professionals
Establish standards and governance
Align with senior leadership on creative direction and messaging
Partner with communications teams to refine narrative, voice, and visual identity
Write and edit copy for social and editorial content
Produce executive communications for the Chief Design Officer
Oversee static, video, and motion design for social media, web, and digital platforms
Develop templates and toolkits
Monitor social media trends and integrate emerging formats
Collaborate with external agencies and manage freelance creatives
Lead monthly reviews with regional teams
Deliver quarterly performance reports
Manage Global Design Awards strategy
Support thought leadership
Partner with Business Operations on internal cultural events and communications hub

Requirements:

Bachelor’s degree preferred
12–15+ years in brand or editorial creative roles
At least 5 years in senior leadership positions
Experience in communicating Design as a strategic capability
Proven ability to lead multidisciplinary teams
Strong portfolio showcasing strategic digital, social, brand, and editorial work
Strong executive presence with ability to navigate complex organizational structures
Experience in end-to-end ownership, governance, and production management
Knowledge of intranet, toolkits, and storytelling platforms
Excellent writing, storytelling, and presentation skills
Able to identify and direct exceptional typography, design craft, and attention to detail
Strong sensibility in video/motion design with hands-on production and editing experience
Expertise in Adobe Creative Suite and Figma
Advanced capabilities in PowerPoint
Proficient in mobile-first web design and developer-ready markup
Highly experienced in directing photography, video, and illustration
Proven ability to cultivate trusted relationships across highly matrixed teams

What we offer:

Bonus based on performance and eligibility target payout is 25% of annual salary paid out annually
Additional target payout of 10% of annual salary paid out over 3 years
Long term incentive equity may be awarded
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts
Employee Assistance Program (EAP)
Insurance (Accident, Group Legal, Life)
Defined Contribution Retirement Plan