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Atlassian Logo Atlassian · -

Global Demand Campaigns Strategist

127800.00 - 199750.00 USD / Year · Job Posted December 27, 2025
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Job Description

Atlassian is seeking a Global Demand Campaigns Manager to plan, execute, and optimize end-to-end multi-channel demand generation programs for the Global Demand Campaigns (GDC) Team. This role partners across Product Marketing, Sales, Analytics, and Regional Marketing to design persona-based programs that produce measurable pipeline and conversion velocity improvements.

Job Responsibility

  • Manage macro and micro-segmentation to deliver more targeted and relevant messaging to improve engagement and conversion
  • Facilitate campaign success by building solid distribution strategies and execute on operational processes to launch, measure, and adjust campaigns
  • Use data and analytics to segment audiences, personalize experiences, and optimize funnel conversion
  • Develop and execute integrated global campaigns across email, in-product, web personalization, paid media, content syndication, and events
  • Expand distribution through paid channels and external partnerships
  • manage vendor relationships
  • Own awareness, adoption, and retention campaigns and closely partner with fellow demand generation experts and product marketers to ensure proper messaging and execution across multiple channels (paid, organic, owned, web)
  • Support the Product Marketing team with product launches and translate business goals into demand-generation strategies and execution plans
  • Understand Atlassian's products and customer journeys and how to market and engage our key targets and personas successfully
  • Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership
  • Drive tight alignment with Sales and Product Marketing to ensure seamless execution and meet quarterly pipeline goals
  • Coordinate project timelines, dependencies, and resource allocation across multiple teams
  • Maintain operational processes including campaign ticketing, calendars, and post-mortems
  • Leverage marketing automation tools and related technology integrations to increase demand

Requirements

  • 7+ years of experience in B2B demand generation
  • Proven experience planning and executing global, multi-channel campaigns
  • Understanding and experience working with high-touch sales and low-touch self-serve motions (emphasis on high-touch sales/Enterprise and Midmarket)
  • Comprehensive understanding of enterprise lead generation standard methodologies and industry trends, and self-serve funnel
  • A passion for metrics. You live for the data and use it to guide your programs and spend
  • Strong analytical skills and experience with marketing analytics tools and dashboards
  • Hands-on experience with marketing automation and CRM platforms (Eloqua, Marketo, HubSpot, Salesforce)
  • Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and technology teams
  • Excellent written and verbal communication skills
  • able to influence cross-functional stakeholders
  • Bachelor’s degree in Marketing, Business, or equivalent experience
  • The desire to roll up your sleeves and do the dirty work to get the job done

Nice to have

  • Experience in SaaS/technology marketing
  • Familiarity with ABM and persona-based campaign frameworks
  • Experience adapting campaigns for international/regional audiences
  • Comfortable in a fast-paced, distributed work environment

What we offer

  • health and wellbeing resources
  • paid volunteer days
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