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Customer Marketing Manager will support and scale our customer marketing efforts. This role focuses on elevating the voice of the customer through advocacy, storytelling, and engagement programs that highlight customer outcomes and value. The role works closely with Marketing, Customer Success, Product, Solution Engineering, Sales and the Partner Team to help bring customer stories to life and strengthen relationships by adding value throughout the customer lifecycle.
Job Responsibility:
Support and execute customer advocacy initiatives, including customer stories, testimonials, and references
Develop customer case studies, quotes, and proof points for use in press releases, the website, sales assets, and campaigns
Identify and coordinate customers to participate in webinars, events, and speaking opportunities
Act as a thought partner on the Customer Advisory Board, contributing to planning, content, and follow-up
Help launch and manage a customer newsletter focused on value, education, and engagement
Partner with Product, Solution Engineering, Digital, and Customer Success teams to support customer communications, including future in-app notifications
Collaborate with Customer Success to identify customer champions and advocacy opportunities
Work with the Partner Team to extend programs and activities to our partners’ customer base, ensuring consistent reach and impact
Track and report on customer marketing activities and engagement metrics
Requirements:
4–7 years of experience in customer marketing, lifecycle marketing, or related B2B SaaS marketing roles
Strong writing and storytelling skills, with the ability to translate customer outcomes into clear, compelling narratives
Experience working directly with customers and cross-functional internal teams
Exposure to customer advocacy or reference programs (formal or informal)
Strong organizational skills and attention to detail
Comfortable executing multiple projects in parallel in a fast-paced environment
Nice to have:
Experience with webinars, virtual events, or customer communications is a plus
What we offer:
Global Gratitude and Recharge Days
Flexible, paid time off policy
Employee wellness programs and counseling resources
Meaningful peer recognition and awards
Paid parental leave
Invention/patenting assistance
Community impact, paid volunteer time, and opportunities
Intercultural learning and celebration
Multiple tools through which to learn and grow, and an incredible global community