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My client a global beauty business is currently looking to recruit a Global CRM Manager. You will build an industry-leading CRM programme with a brand that puts integrity, honesty and customer satisfaction at the centre of everything, you are the right fit for this role. You will build the Global CRM strategy to acquire, manage, and leverage direct consumer relationships across the entire customer journey, including establishing the most relevant journeys and the optimal interaction strategies at each interaction point. You will set data, segmentation and database strategies and work with the E-Commerce and IT teams to develop the tools to deliver these strategies in all markets.
Job Responsibility:
Build an industry-leading CRM programme
Build the Global CRM strategy to acquire, manage, and leverage direct consumer relationships across the entire customer journey
Establish the most relevant journeys and the optimal interaction strategies at each interaction point
Set data, segmentation and database strategies
Work with the E-Commerce and IT teams to develop the tools to deliver these strategies in all markets
Requirements:
Previous experience working in FMCG CRM (Retail a plus, Beauty is a plus)
Proven success in driving customer acquisition and annual/lifetime value through a CRM strategy that you have implemented
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