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WeWork is seeking a seasoned and dynamic Creative Director to lead our global design and creative efforts. Reporting directly to the Chief Marketing and Communications Officer, this role will be instrumental in shaping and evolving WeWork’s brand expression across all B2B and B2C touch points.
Job Responsibility:
Lead and manage a global team of diverse creative talent
Develop, evolve, and enforce global brand guidelines
Concept and create original content
Continuously evolve design systems and visual identity
Articulate rationale behind design decisions
Collaborate closely with CMO
Ensure all creative work reflects business understanding
Provide hands-on feedback and mentorship
Foster culture of accountability and innovation
Build and nurture relationships
Collaborate with internal stakeholders
Oversee translation of high-level concepts into actionable work
Clearly articulate creative ideas and strategies
Work at strategic and execution levels
Create performance-minded mindset
Stay abreast of industry trends and emerging technologies
Manage and optimize creative workflows and processes
Be a thought leader on marketing techniques
Requirements:
12-15+ years of progressive experience in art direction and design
Proven track record of leading and inspiring global creative teams in both B2B and B2C environments
Exceptional creative instincts and understanding of design principles, photography, copy, and video production
Deep understanding of global brand development and integrated marketing campaigns
Emphasis on performance marketing
Bachelor's degree (BA/BS) in a related field
Ability to forge strong collaborative relationships with senior leadership
Strong leadership and people management skills
Excellent time management and project management skills
Demonstrated experience in professional services (real estate or financial services)