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As part of Valvoline Global Operations’ Global Corporate Communications team, the Public Relations Manager – EMEA is responsible for leading the development and execution of strategic public relations initiatives that enhance Valvoline’s brand reputation and visibility across the EMEA region. This role plays a key part in aligning external communications with business priorities, driving media engagement, and supporting integrated marketing campaigns. The PR Manager brings deep regional insight and expertise in media relations, influencer marketing, and reputation management to deliver high-impact communications that support both corporate and commercial objectives. The role operates at a strategic and executional level, with a strong emphasis on collaboration across global and regional teams.
Job Responsibility:
Lead the development of regional media strategies to increase brand awareness and positive media coverage
Build and manage relationships with key journalists, editors, influencers, and industry commentators
Oversee the creation and distribution of press materials, and proactively pitch news and thought leadership stories to media outlets
Represent Valvoline at major industry events, exhibitions, and associations to position the company as a category leader
Partner with business stakeholders to identify speaking opportunities and panel participation
Leverage external platforms to amplify Valvoline’s voice and thought leadership across B2B and B2C segments
Translate global PR strategies into localized campaigns that resonate with diverse EMEA audiences
Collaborate closely with the regional marketing team to align messaging across earned, owned, and paid media channels
Oversee agency partners and vendors to execute campaigns on time and within budget
Monitor media sentiment and identify potential issues that could impact Valvoline’s reputation
Develop regional crisis communication plans and provide counsel during high-risk situations
Ensure all responses align with Valvoline’s global values and standards of transparency and integrity
Manage the development of region-specific content including press releases, executive messaging, case studies, and thought leadership articles
Collaborate with internal and external content creators to ensure brand consistency and quality
Ensure content is adapted for regional relevance and media standards
Set KPIs and track campaign performance using analytics and media monitoring tools
Report on PR impact including media impressions, tone, engagement, and ROI
Manage the regional PR budget and ensure efficient allocation of resources to maximize return
Requirements:
Bachelor’s degree in Public Relations, Communications, Marketing, or a related discipline
6–8 years of progressive experience in public relations, preferably in an international or regional (EMEA) role
Proven track record of securing media coverage and managing successful communications campaigns across multiple EMEA markets
Experience managing external PR agencies and contractors
Strong verbal and written communication skills in English (additional regional language(s) a plus)
Deep understanding of the EMEA media landscape and evolving trends in digital and traditional PR
Experience in crisis communications and reputation risk management
Demonstrated ability to work cross-functionally with internal stakeholders and global teams
Strong organizational, project management, and leadership skills
Embodies Valvoline’s core values and team philosophy: humble, hungry, and smart