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Global Brand Engagement Specialist Sunsilk/Seda

Brazil, São Paulo · Job Posted January 07, 2026
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Job Description

This role exists to bring Sunsilk’s purpose-led brand engagement to life across LATAM, turning insight into impactful communication, culture-driven campaigns, and innovation launches. You will help shape a brand that empowers self-expression through hair, combining creativity and rigor to drive growth across diverse markets.

Job Responsibility

  • Co-lead the development and execution of Sunsilk’s ENGAGEMENT strategy and communication architecture across LATAM markets
  • Design and deliver regional engagement plans in close collaboration with local market teams
  • Lead development, adaptation, and deployment of brand engagement campaigns and assets (ATL, Digital, Social, PR, Content, Tech)
  • Act as project lead for core brand communication projects, ensuring OTIF delivery and high creative quality
  • Manage project execution including video (TV/digital), social, PR, content and technology assets
  • Enable precision and targeted marketing through creation of digital and social-first assets
  • Track and govern the correct implementation of Distinctive Brand Assets across markets
  • Partner closely with creative and production agencies to deliver best-in-class creative output
  • Drive excellence in Others Say, Digital and Technology, maximizing earned media opportunities
  • Contribute to STRATEGY and INNOVATION, including co-leading the regional strategic roadmap, defining innovation architecture with BU teams, and managing E2E innovation launches in selected LATAM markets

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications, PR or related field
  • Experience in brand communication or engagement roles (global or local)
  • Strong experience across communication mix including ATL, Digital, Social, PR and Content
  • Passion for the Beauty category (hair care strongly preferred)
  • Advanced English proficiency

Nice to have

  • Experience in premium beauty, skin care or hair care brands
  • Strong understanding of the Brazilian media and digital landscape
  • Spanish proficiency
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