Global Brand Content & Social Media Lead Job at Plaud (San Francisco)

Global Social Media Lead

Waymo is an autonomous driving technology company with the mission to be the wor...

Location

United States , Los Angeles; Mountain View; San Francisco; New York City

Salary:

249000.00 - 307000.00 USD / Year

Waymo

Expiration Date

Until further notice

Requirements

A BA/BS degree or equivalent practical experience in Marketing, Communications, Journalism, or a related field
At least 15 years of leadership experience in marketing & communications, preferably managing global social content, enterprise-level social footprints in-house for an iconic technology, mobility, or consumer brand
A robust portfolio of bold, award-winning social-first campaigns that demonstrate strategic, unconventional risk-taking and an innate understanding of viral mechanics
Proven success directly leading teams and managing scaled global agency models to ensure seamless 24/7 coverage and triage
Expert-level understanding of global social platforms, and regional nuances by country/region (i.e. Instagram, Reddit, TikTok, YouTube, LinkedIn, Threads, and X.)
Direct experience developing and managing executive thought leadership programs, ghostwriting for C-suite leaders, and securing buy-in from senior corporate stakeholders for high-stakes digital campaigns

Job Responsibility

Lead the overarching global social media strategy by owning Waymo’s brand expression, scaling our content ecosystem and channel architecture to capture an audience of millions across US and expansion markets
Serve as the lead across all social touchpoints to ensure a premium, consistent voice while advising C-suite executives and senior leadership on real-time social listening and narrative strategies
Establish data-driven analytics framework, deploying predictive social listening to capitalize on cultural trends and quantify business impact
Act as a creative catalyst for the brand, pioneering thumb-stopping, social-first content that weave Waymo into mainstream culture
Design and oversee an agile, 24/7 global community management and crisis mitigation framework, implementing best practices to safely navigate complex public relations and regulatory landscapes
Recruit, scale, and mentor a high-performing, multi-disciplinary social media organization while managing agency partnerships, production vendors, and the social marketing budget

What we offer

discretionary annual bonus program
equity incentive plan
generous Company benefits program
health and wellness
medical, dental and vision insurance
mental wellness support
gym membership
special wellness programs
financial wellness
competitive compensation

Fulltime

Global Employer Brand Content Activation Lead

This role sits on PepsiCo's Global Employer Brand Content team, responsible for ...

Location

Poland; Ireland; Brazil , Kraków; Dublin 2; São Paulo; Warszawa

Salary:

Not provided

Pepsico

Expiration Date

Until further notice

Requirements

5–7 years of experience in social media strategy, employer branding, recruitment marketing, or digital content management, with a focus on global content
Bachelor's degree in Marketing, Communications, Business, or a related field
Proven storytelling and editorial craft — strong writing, voice, and narrative judgment across content formats
Demonstrated ability to develop global social content strategies, ensuring alignment with regional needs and local market activation
Strong understanding of social media channels and digital content formats, including LinkedIn, Instagram, Glassdoor, YouTube, TikTok, and career websites
Excellent stakeholder management and cross-functional collaboration skills, including the ability to influence without direct management authority
Ability to optimize content based on platform best practices, ensuring engagement, reach, and performance improvements
Working knowledge of social media analytics and performance tracking to inform editorial decisions

Job Responsibility

Develop and execute the master plan for global employer brand social media activations, ensuring centralized content meets global and local needs
Identify anchor markets and tailor social content strategies that can be effectively localized while maintaining global alignment
Ensure content is created in formats optimized for different channels (e.g., LinkedIn, Instagram, Glassdoor, TikTok, YouTube, and career websites)
Own and govern the global social content calendar, ensuring coordination across campaigns, cohorts, and business needs
Manage the global-to-local deployment of employer brand content, ensuring consistency in storytelling and messaging
Develop and govern social content playbooks and content franchises, providing best practices and guidelines for the team and regional activation teams
Ensure social media activations reflect employer branding priorities, reinforcing PepsiCo’s positioning as an Employer of Choice
Stay updated on emerging social media trends and leverage new digital engagement techniques to enhance content strategies
Partner with creative agencies where needed to extend content production capacity, providing editorial direction and quality oversight
Work closely with the Employer Brand Content Team Leader to align editorial strategy with overall employer brand messaging

Fulltime

Head of Global Social Media

Define and execute PUMA’s global social media and content strategy across all ke...

Location

Germany , Herzogenaurach

Salary:

Not provided

Puma Group

Expiration Date

Until further notice

Requirements

12+ years of experience in global social media, content creation or digital marketing leadership roles within sporting goods, fashion, lifestyle or consumer brands
Proven track record of building culturally relevant brands and driving measurable business impact through social and creator ecosystems
Deep expertise across major platforms (e.g. Instagram, TikTok, YouTube, emerging channels) and strong understanding of platform-native content and trends
Strong commercial acumen with the ability to connect brand storytelling to demand generation, e-commerce and retail performance
Experience leading global teams, agency ecosystems and complex matrix organizations with multiple stakeholders
Strong creative and editorial judgement with a sharp sense for cultural trends, storytelling and brand voice
Data-driven mindset with expertise in performance measurement, social analytics and insight-driven decision making
Excellent leadership, communication and stakeholder management skills, with the ability to influence senior leaders and inspire teams globally

Job Responsibility

Define and execute PUMA’s global social media and content strategy across all key platforms, driving brand heat, cultural relevance and full-funnel demand
Build and lead a global always-on content engine delivering fast, platform-native, high-quality storytelling across sport, lifestyle and culture
Establish a distinctive PUMA voice, content rhythm and social behavior that resonates with next-generation consumers
Turn athletes, ambassadors, creators and cultural moments into scalable, high-impact content engines
Drive social as a core demand generation channel, linking storytelling to product desirability, traffic and conversion
Lead global platform excellence, innovation and test-and-learn approaches across emerging formats, technologies and communities
Build a strong global-to-local operating model enabling both consistency and local cultural relevance across markets
Define KPI frameworks and performance systems that measure brand impact, engagement and commercial outcomes

Fulltime

Head of Global Social Media Marketing

As Head of Global Social Media Marketing, you will lead Westwing’s social media ...

Location

Germany , Munich

Salary:

Not provided

Westwing Group SE

Expiration Date

Until further notice

Requirements

8+ years of experience in leading social media, preferably in high-growth lifestyle, fashion, design, or premium e-commerce brands
A deep understanding of content, culture, and commerce, and how to build narratives that generate maximum reach and relevance
Proven experience in managing teams and scaling social channels through creativity, systems, and data, ideally paired with a strategic or business-focused background (e.g., Marketing Strategy, Communications, or Economics)
Commercial mindset and ability to translate engagement into measurable impact (e.g., GMV, traffic, impressions)
Strong instinct for storytelling, platform innovation, and zeitgeist relevance
Excellent stakeholder management skills, with the ability to align across multiple departments and drive cross-functional collaboration

Job Responsibility

Own and continuously evolve Westwing’s social media strategy across all platforms (Instagram, TikTok, YouTube, etc.)
Further build our social channels into the most relevant, engaged-with, talked-about, and followed in the industry
Lead and develop an international, cross-functional team of creatives, strategists, and channel managers, and oversee social media workflows and operational processes
Drive both brand engagement and commercial outcomes through content that emotionally connects and delivers measurable business impact
Develop scalable content formats that boost recognition and enable storytelling across retail, digital, and creator channels
Oversee owned and earned media value development as a core KPI across all initiatives
Drive performance reporting and budgeting across social media initiatives, utilising automation and AI to ensure data accuracy, KPI ownership and confident use of tools such as Excel and Google Sheets
Partner closely with Creator, Brand and Campaigns to deliver integrated initiatives that move the needle on awareness, reach and GMV
Act as an internal thought leader for cultural relevance, platform trends and new social mechanics

What we offer

A high-performance culture built on trust, feedback and collaboration
An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone
A flexible hybrid setup with 3 office days per week
Work-from-anywhere opportunities for up to 4 weeks per year
30 days of paid holiday
A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food
Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers
Wellbeing support through mental health resources, sports memberships, and preventive care
Sustainable mobility options with discounted public transport and JobRad
Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl

Fulltime

Global Social Media Manager

Reporting to the Global Head of Social we have formed a new role in our team for...

Location

United Kingdom , London

Salary:

Not provided

ELEMIS

Expiration Date

Until further notice

Requirements

Strategic Thinker: strong understanding of commercial digital marketing and social media trends
Performance Analysis: Monitoring engagement metrics and analysing performance to optimize strategies and improve brand visibility. Highly numerate and versed in reporting analytics
Collaboration: Partnering with designers, copywriters, and multiple teams to ensure content aligns with business objectives
Tools knowledge: Beyond use of all social channels, experience using social media scheduling, social listening, community management and analytics tools, such as Emplifi and Dash Hudson and GA4
Strong level of creative writing skills essential with a high level of attention to detail
Industry intelligence: strong understanding of the luxury beauty and skincare landscape, informed on competitor activity, and takes inspiration from various sources
Collaboration: Approaches people and stakeholders with openness and transparency, gets buy-in by proactively building strong relationships with internal and external stakeholders, respects the impact of the departments work on other teams, and builds the credibility of the department
Leadership: Leads from the front to inspire and motivate the team, engages in coaching conversations to support team members, encourages ownership and accountability within the team and promotes a safe learning space for the team
Adaptability: Leans into change and uncertainty, navigates this with understanding, can manage the direction of others, reduces disruption

Job Responsibility

Work collaboratively with Global Head of Social, Influencer and PR managers, and the wider Global marketing team to develop brand, campaign and product social strategies
Action the Global social strategy with a focus on Instagram and TikTok, including social commerce opportunities, alongside the wider e-commerce and digital marketing teams
Execute social media content ideas, collaborating with the in-house Creative team, external agencies, content creators or producing content directly, to fulfil requirements for owned social content, including attending events and shoots. Practise effective communication and sharing amongst teams for further amplification of content
Identify and brief content creators when necessary for the creation of compelling social content for use across organic and paid social
Support sales channels by strategizing and executing bespoke social media campaigns to achieve their business objectives, with particular emphasis on QVC, Spa & Salon and Retail teams
Produce monthly and quarterly global reports for leadership, with clear actionable takeaways and recommendations for growth, as well as campaign wrap-ups
Share social media trends, best practices, platform updates and competitor activity cross-functionally
Work cross functionally with regional social media teams ensuring alignment and adherence across campaigns, content and overall approach
Work closely with the in-house social media creator to brief content
Manage and develop the Social Media Executive and work closely on briefing the Social Digital Designer with owned social creative requirements

What we offer

Hybrid working model which means working any three days in our Baker Street (London) Head Office and two days working from home
Flexible working hours, which means core hours are between 10am - 4pm
Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products (including L'Occitane, Erborian and more)
Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more
Generous Holiday Allowance, increasing with length of service
Company Pension Scheme
Healthcare Cash Plan (with Dental)
Private Medical Insurance
Employee Assistance Programme for all Associates and their families
Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards

Fulltime

Head of Global Social Media

Our client in the education sector and operates in many international markets is...

Location

United Kingdom , London

Salary:

75000.00 GBP / Year

Blu Digital

Expiration Date

Until further notice

Requirements

Social Media Management across key social platforms
Demonstrate building and optimising a social media community
Socially minded and driven by storytelling
Creatively commercial and highly motivated

Job Responsibility

Take full ownership of their Social Media function
Design and deliver a world class social media strategy that leads their storytelling, engages their community and builds their brand across the world
Develop a highly engaging organic customer engagement strategy through organic social utilising all content forms including video on platforms like TikTok and IGTV
Expand on the current and growing success of a thriving ecommerce retail business

Fulltime

Content & Social Lead

Working with a market-leading global CPG business, the Content & Social Lead act...

Location

Australia , Sydney

Salary:

Not provided

Hogarth

Expiration Date

Until further notice

Requirements

Content Creation Leadership: Proven experience in leading creative content teams or projects, ideally in the Wellbeing & Beauty category or a related industry
Expertise in Production: Demonstrable experience in the production of social and content assets, with experience across integrated campaign work a bonus
Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trend
Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content
Tech-Forward Approach: Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools
Agency Management: Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency
Data-Driven Mindset: Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy
Gen AI Application (desirable): Demonstrable experience using generative AI tools for content creation
Product Knowledge: Strong understanding of the respective products, trends, ingredients, and industry terminology for the respective brand(s)
Passion for Growth: A demonstrable passion to build brand desire and drive purchase through conversion, keeping up with trends, key players and insights and reflecting a genuine enthusiasm for the field

Job Responsibility

Contribute to the development and execution of a market-specific content strategy that aligns with your brands' global direction while resonating deeply with local cultural nuances and trends
Be accountable for content effectiveness and production excellence for the brands social & content assets across consumer and shopper digital touchpoints
Act as the brands' expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms and trends
Oversee the end-to-end content creation process, from ideation and planning (in conjunction with brand managers) through to production execution and optimisation, ensuring all content aligns with brand guidelines, BET strategy and assets – ensuring work resonates with the communities that our client engages with
Support brand managers with creation of clear and insightful briefs that inform agency partners and the local creator ecosystem
Ensure the brand’s digital content is culturally relevant, engaging and authentic content output
Act as the hub between brand, social, and content pods, working closely with Community Specialists to analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI

Social Media & Community Lead

The Social Media & Community Lead is responsible for running, scaling, and conti...

Location

Australia , Sydney

Salary:

Not provided

Koala

Expiration Date

Until further notice

Requirements

Senior social leader with experience at scale (hundreds of thousands to millions of followers)
Deep understanding of platforms like Instagram, TikTok, YouTube
Experience leading influencer and partnerships strategies
Strong creative instincts and credibility
Insight-led and audience-obsessed
Experience leading or growing social creative teams
Commercially minded
Comfortable with ambiguity in fast-moving environments

Job Responsibility

Own the Australian execution of our Global organic strategy
Execute social-first thinking and tactics
Own and oversee the social media budget
Own the social content roadmap and planning frameworks for Australia
Set the standards for community moderation and creator engagement
Own and oversee the local market influencer and partnership ecosystem
Guide the team on who we work with and how we brief
Oversee influencer and UGC output before it goes live
Shape and lead Koala’s community approach
Guide the management of online community spaces

What we offer

Hybrid working (~3 days in office)
Generous time off (volunteer, parental, Koala life leave)
Fully stocked kitchen with healthy local produce
Pet-friendly office
Free Koala products with 'mates rates'
Employee Assistance Program with unlimited sessions
Career acceleration via Learning Management platform
Community connection initiatives (BCorp Certified, WWF Partnership, volunteer days)

Fulltime

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Global Brand Content & Social Media Lead

Job Description

Job Responsibility

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