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We are seeking a highly strategic and commercially minded Brand & Campaign Lead to own and drive our global and Dutch brand and campaign strategy. This senior role blends brand leadership, integrated campaign management, and multi-market coordination to deliver clear, measurable business impact. You will guide country teams, optimize budgets, and ensure that all marketing activities—from proposition development to execution—are strategically aligned and insight-driven.
Job Responsibility:
Own and execute the Global and NL brand and campaign strategy, ensuring a consistent, high-quality brand experience across all markets
Lead the development of value propositions that resonate with priority audiences and strengthen brand preference
Translate brand strategy into integrated campaign plans across markets, channels, and touchpoints
Lead and support country marketing managers in developing annual country marketing plans, ensuring local relevance and global consistency
Influence the cross-country brand and campaign budget, partnering with internal teams to allocate resources effectively and maximize ROI
Monitor, challenge, and elevate country plans to ensure strategic alignment, brand coherence, and commercial effectiveness
Leverage data, insights, and campaign analytics to refine strategy and optimize execution across creative, media, and channels
Partner closely with the Global Media Team and performance teams to align brand strategy with media effectiveness and market learnings
Continuously improve campaign frameworks and go-to-market processes using evidence-based insights
Act as the key liaison between marketing leadership, creative agencies, media partners, and senior stakeholders
Ensure campaigns are delivered on time, on brand, and aligned with commercial goals
Influence and guide decision-making across the organization
Coach and mentor country marketing managers and brand team members, building capability in proposition development, campaign planning, and measurement
Foster a culture of insight-driven decision making, encouraging teams to combine creativity with accountability
Requirements:
8–10+ years of experience in brand, campaign, and multi-market marketing leadership, ideally within an international or matrixed environment
Proven track record in developing integrated brand strategies and delivering effective, insight-led campaigns that drive growth
Strong commercial and analytical mindset, able to translate data and performance insights into strategic recommendations
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