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Global Brand & Campaign Lead

Hunkemöller

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Location:
Netherlands , Hilversum

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are seeking a highly strategic and commercially minded Brand & Campaign Lead to own and drive our global and Dutch brand and campaign strategy. This senior role blends brand leadership, integrated campaign management, and multi-market coordination to deliver clear, measurable business impact. You will guide country teams, optimize budgets, and ensure that all marketing activities—from proposition development to execution—are strategically aligned and insight-driven.

Job Responsibility:

  • Own and execute the Global and NL brand and campaign strategy, ensuring a consistent, high-quality brand experience across all markets
  • Lead the development of value propositions that resonate with priority audiences and strengthen brand preference
  • Translate brand strategy into integrated campaign plans across markets, channels, and touchpoints
  • Lead and support country marketing managers in developing annual country marketing plans, ensuring local relevance and global consistency
  • Influence the cross-country brand and campaign budget, partnering with internal teams to allocate resources effectively and maximize ROI
  • Monitor, challenge, and elevate country plans to ensure strategic alignment, brand coherence, and commercial effectiveness
  • Leverage data, insights, and campaign analytics to refine strategy and optimize execution across creative, media, and channels
  • Partner closely with the Global Media Team and performance teams to align brand strategy with media effectiveness and market learnings
  • Continuously improve campaign frameworks and go-to-market processes using evidence-based insights
  • Act as the key liaison between marketing leadership, creative agencies, media partners, and senior stakeholders
  • Ensure campaigns are delivered on time, on brand, and aligned with commercial goals
  • Influence and guide decision-making across the organization
  • Coach and mentor country marketing managers and brand team members, building capability in proposition development, campaign planning, and measurement
  • Foster a culture of insight-driven decision making, encouraging teams to combine creativity with accountability

Requirements:

  • 8–10+ years of experience in brand, campaign, and multi-market marketing leadership, ideally within an international or matrixed environment
  • Proven track record in developing integrated brand strategies and delivering effective, insight-led campaigns that drive growth
  • Strong commercial and analytical mindset, able to translate data and performance insights into strategic recommendations
  • Experience influencing and optimizing multi-country marketing budgets, ensuring efficient, ROI-driven investments
  • Demonstrated success in leading and coaching country marketing teams and elevating local marketing plans
  • Exceptional stakeholder management skills, with the ability to influence senior leaders and collaborate across media, creative, and performance teams
  • Excellent communication skills in English
  • additional languages are a plus
  • Hands-on mentality: comfortable rolling up sleeves

Additional Information:

Job Posted:
January 01, 2026

Employment Type:
Fulltime
Job Link Share:

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