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The Global B2B Performance Digital Marketer will lead performance-driven digital campaigns across paid search, paid social, SEO, GEO/LLMs optimization, and marketing automation to drive measurable growth in lead generation, pipeline contribution, and ROI. This role combines hands-on channel execution with data-driven reporting and cross-functional collaboration. Working closely with Content, Event, Product, and Data teams, the ideal candidate will manage campaign planning, automation in HubSpot and Zoho, and continuous optimization across all digital touchpoints to maximize efficiency and performance.
Job Responsibility:
Plan, launch, and optimize paid search (Google/Bing) and paid social (LinkedIn, Meta) campaigns focused on lead generation and brand awareness
Execute segmented email marketing automation in HubSpot and Zoho, integrating audience targeting strategies and nurture flows
Manage all aspects of campaign setup, tracking, and reporting within HubSpot, ensuring best practices for automation and lead management
Collaborate cross-department with Event, Content, Data, and Product teams to ensure campaign assets, creativity, and tracking are aligned and consistent
Optimise SEO strategies that ensure strong organic visibility and user engagement along with GEO/LLMs best practice
Develop and maintain regular reports on paid channel, email, and automation KPIs, providing insights for ongoing optimization
Proactively identify process and asset improvements to increase effectiveness and efficiency of digital campaigns
Manage and optimize budgets for paid acquisition channels including paid search and paid social, ensuring spend aligns with performance goals and delivers efficient ROI
Manage the CSM/Internal Connect HUB-Sales enablement portal
Requirements:
6+ years’ experience in hands-on digital/paid media roles
B2B experience is essential
Expert HubSpot User
Expert Email Marketing & Automation platforms User (HubSpot essential