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The Category Strategy Team plays a key role within the marketing community by shaping, developing, and executing long-term category strategies, leading innovation management, and steering key initiatives that enable competitive, consistent, and profitable growth. Ensuring plans are sufficient to deliver towards business financial goals while providing brands with inspiration for crafting of future-fit brand strategies. The role of Assistant Category Strategy Manager is responsible for driving the PC category strategy agenda in Asia, with specific focus on Oral Care and Deos. This role will lead key strategic workstreams that accelerate the delivery of category strategies, working in close partnership with Global Brand Leads, cross functional teams, and Business Units. This is a high visibility role working hand in hand with senior stakeholders, learning from the category leadership team and enabling excellent opportunity to build business fundamentals, develop strategic thinking, creativity and leadership qualities.
Job Responsibility:
Category Foresight: supporting category innovation and brand portfolio strategies
Enables acceleration of future growth spaces by identifying and understanding of key emerging consumer trends and shifting shopping habits