Global Assistant Brand Manager

Dirt Is Good (DIG) is one of Unilever’s most iconic and impactful brands with a global footprint exceeding €4 billion. More than just a laundry detergent, DIG is a movement that champions human values - resilience, growth, creativity, and emotional strength - through the freedom to explore, express, and experience life fully. Our latest global brand communication idea, Play On, reframes dirt not as something to be avoided, but as a powerful symbol of courage, exploration, and personal development. Our communications utilise the sporting arena to showcase the toughest stains, allowing the brand to resonate more fully in culture, with key partnerships including Arsenal Football Club, Usain Bolt, Caster Semenya, Vini Jr and more. In a world where people of all ages face increasing pressures and fewer opportunities for real, unfiltered experiences, DIG stands for something bigger: empowering humanity to embrace life’s messiness as a path to growth. We are redefining the laundry category by moving beyond product efficacy to focus on cultural relevance and human impact—and we’re looking for bold, purpose-driven thinkers to help us lead that transformation. The Dirt Is Good (DIG) brand (which groups multiple brand names under the same umbrella such as Persil in the UK, Skip in France and OMO in Brazil, China, Turkey and Vietnam) is the largest brand in Homecare with an annual turnover exceeding €4.2bn and a reach of 1.6 billion people per year (even more than Instagram!).