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Global Assistant Brand Manager - Social First & PR

United Kingdom, London · Job Posted February 17, 2026
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Job Description

Rexona is looking for PR/Comms and Social First Assistant Manager to support and drive the ‘Others Say’ vision for this iconic brand. As opposed to ‘Brand Say’ marketing where the speaker is the brand, ‘Others Say’ leverages the voices of others to amplify brand messages to authentically build credibility and trust with its audience to drive business and communications goals. Others Say includes everything from traditional media/expert outreach, testimonials and customer reviews to today’s ever increasing need to be a social-first.

Job Responsibility

  • Support in developing and ensuring implementation of the brands external communications, Others Say Marketing strategy
  • Creating a yearly global integrated internal and external social strategy communications plan and content calendar
  • Partner with social agency on always on Brand Say and Others Say social first content to bring to life Rexona’s TOV
  • Partnering with Rexona project leads on their campaigns to ensure Others Say is embedded into the core of the campaigns from the start
  • Lead the social management across the top 11 markets and be the guardian for consistency across all social handles & social messaging
  • Building with the key BU the external comms plan for the top 11 markets
  • Lead the success of our community management strategy alongside the social agency
  • Leading the PR measurement and developing the tools and ensure frequent reporting on success

Requirements

  • Relevant years experience in external communications, within a large organisation, PR & IM agency or media relations
  • Experience of managing brand PR, Brand Social Influencer and consumer PR campaigns with autonomy
  • Clear understanding of the requirements and demands of an international role dealing with multiple markets
  • Proven strong networking abilities
  • Has worked in or with a multi-stakeholder environment
  • Passionate about brands with purpose and a point of view and knows the content necessary to succeed in earned and paid storytelling
  • A positive and can-do attitude, rigour and ability yourself and others accountable
  • Sense of aesthetics, eye for details and pride in delivering high-quality work and not settling for "good enough"
  • External focus, aware of what is happening in key brand interest areas

Nice to have

  • Strategic thinking combined with creative mind-set
  • Brand PR crafting
  • Social Influence management
  • Passion for sport and movement
  • Beauty, trends, lifestyle and diversity expertise
  • Excellent in storytelling (verbal and written skills)
  • Understands the dynamics of building and managing reputation
  • Channel management: Knows how to build, maintain and evaluate external channels including social media

What we offer

  • Competitive salary and pension scheme
  • Annual bonus
  • Subsidised gym membership
  • Discounted staff shop
  • Shares
  • Flexible and hybrid working environment
  • Support for wellbeing including hubs, programmes and development opportunities

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