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Rexona is looking for PR/Comms and Social First Assistant Manager to support and drive the ‘Others Say’ vision for this iconic brand. As opposed to ‘Brand Say’ marketing where the speaker is the brand, ‘Others Say’ leverages the voices of others to amplify brand messages to authentically build credibility and trust with its audience to drive business and communications goals. Others Say includes everything from traditional media/expert outreach, testimonials and customer reviews to today’s ever increasing need to be a social-first.
Job Responsibility:
Support in developing and ensuring implementation of the brands external communications, Others Say Marketing strategy
Creating a yearly global integrated internal and external social strategy communications plan and content calendar
Partner with social agency on always on Brand Say and Others Say social first content to bring to life Rexona’s TOV
Partnering with Rexona project leads on their campaigns to ensure Others Say is embedded into the core of the campaigns from the start
Lead the social management across the top 11 markets and be the guardian for consistency across all social handles & social messaging
Building with the key BU the external comms plan for the top 11 markets
Lead the success of our community management strategy alongside the social agency
Leading the PR measurement and developing the tools and ensure frequent reporting on success
Requirements:
Relevant years experience in external communications, within a large organisation, PR & IM agency or media relations
Experience of managing brand PR, Brand Social Influencer and consumer PR campaigns with autonomy
Clear understanding of the requirements and demands of an international role dealing with multiple markets
Proven strong networking abilities
Has worked in or with a multi-stakeholder environment
Passionate about brands with purpose and a point of view and knows the content necessary to succeed in earned and paid storytelling
A positive and can-do attitude, rigour and ability yourself and others accountable
Sense of aesthetics, eye for details and pride in delivering high-quality work and not settling for "good enough"
External focus, aware of what is happening in key brand interest areas
Nice to have:
Strategic thinking combined with creative mind-set
Brand PR crafting
Social Influence management
Passion for sport and movement
Beauty, trends, lifestyle and diversity expertise
Excellent in storytelling (verbal and written skills)
Understands the dynamics of building and managing reputation
Channel management: Knows how to build, maintain and evaluate external channels including social media
What we offer:
Competitive salary and pension scheme
Annual bonus
Subsidised gym membership
Discounted staff shop
Shares
Flexible and hybrid working environment
Support for wellbeing including hubs, programmes and development opportunities