Global Assistant Brand Manager AXE Deos

Are you ready to work on one of the most exciting brands in our business? Launched in 1983, Axe has developed into one of the most iconic brands globally, quickly becoming the biggest Male PC brand in the world and a true cultural phenomenon. It is a powerhouse brand with leadership position in all its major markets. It is also at the forefront of innovation and is truly embedded in culture. But that’s not it. We want to bring our innovation and engagement programs to the next level, creating products and communication that creates FOMO amongst young guys. Our objective is to drive unprecedented penetration and market share gains and reach our ambitious target of €1.5 billion TO by 2027. Our recent launch of our new Fine Fragrance Collection range has been one of the most successful initiatives in PC and will be the bedrock as well as the benchmark of the work we do in the coming years. In this context, the vision of our BG team is to be the most-SASSY brand in PC, delivering product innovations and advertising that are cool, bold, talkable and crafted for young guys. We’re seeking a Global Assistant Brand Manager to help shape the future of our deodorants business.