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German Speaking Senior Marketing Executive

United Kingdom, London 37000.00 - 40000.00 GBP / Year · Job Posted May 14, 2026
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Job Description

Our client is a European leader in wireless intercom and access control solutions for collective housing. The technology provides simple, cloud‑based systems that enable fast installation, real‑time remote management and improved security. Its solutions are designed to make life easier for residents. They are part of a larger group, an international specialist in connected access control solutions and are rapidly expanding the UK hub. They're building an ambitious European marketing team in London, and are currently looking for a German speaking marketer to own and grow the German market.

Job Responsibility

  • Activate and execute the European go-to-market strategy within the German market
  • Drive market adoption, delivering local activations, and continuously improving performance through strong market insight
  • Execute the European go-to-market strategy within the German market
  • Deploy campaigns, content and activation plans locally
  • Adapt central assets using the 80/20 model (central frameworks + local optimisation)
  • Support local marketing initiatives, including events and field activations, as needed
  • Drive adoption of the company’s solutions across the German market
  • Identify and address barriers to awareness, onboarding and usage
  • Ensure local activations support scalable and sustainable adoption
  • Monitor competitors, market trends and local dynamics
  • Identify customer expectations, gaps in the offering and challenges to adoption
  • Structure and share insights with central teams to support continuous improvement
  • Identify growth opportunities, new use cases and improvement areas
  • Highlight gaps between market needs and current positioning or offering
  • Contribute to strengthening product-market fit and go-to-market effectiveness
  • Identify high-performing activations, messages and segments in Germany
  • Share best practices with the European team to support replication across markets
  • Support engagement with installers, distributors and key partners
  • Contribute to local training sessions, product demonstrations and partner initiatives
  • Strengthen relationships across the German ecosystem
  • Act as an active member of the European marketing hub
  • Collaborate closely with Product Marketing Manager (strategy & frameworks), Blueprint market (Netherlands), UK and other European markets (ROW)
  • Contribute to cross-market initiatives and ongoing optimisation of the European model

Requirements

  • Native or fluent German speaker
  • 8+ years’ experience in B2B, product-led or channel-driven environments
  • Strong understanding of market dynamics and customer needs
  • Experience in technical or product-driven environments (SaaS, proptech, access control, electrical solutions, etc.)
  • Comfortable working with a high level of autonomy and accountability
  • Can connect product capabilities, market reality and customer needs
  • Identifies problems and proposes solutions — not just executes tasks
  • Takes strong ownership of market performance and product adoption

What we offer

  • Fixed salary + performance-based bonus
  • Travel allowance
  • Health benefits package
  • Willing to travel (~30%) across Germany, France and other European countries, when required

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