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Our client is a European leader in wireless intercom and access control solutions for collective housing. The technology provides simple, cloud‑based systems that enable fast installation, real‑time remote management and improved security. Its solutions are designed to make life easier for residents. They are part of a larger group, an international specialist in connected access control solutions and are rapidly expanding the UK hub. They're building an ambitious European marketing team in London, and are currently looking for a German speaking marketer to own and grow the German market.
Job Responsibility:
Activate and execute the European go-to-market strategy within the German market
Drive market adoption, delivering local activations, and continuously improving performance through strong market insight
Execute the European go-to-market strategy within the German market
Deploy campaigns, content and activation plans locally
Adapt central assets using the 80/20 model (central frameworks + local optimisation)
Support local marketing initiatives, including events and field activations, as needed
Drive adoption of the company’s solutions across the German market
Identify and address barriers to awareness, onboarding and usage
Ensure local activations support scalable and sustainable adoption
Monitor competitors, market trends and local dynamics
Identify customer expectations, gaps in the offering and challenges to adoption
Structure and share insights with central teams to support continuous improvement
Identify growth opportunities, new use cases and improvement areas
Highlight gaps between market needs and current positioning or offering
Contribute to strengthening product-market fit and go-to-market effectiveness
Identify high-performing activations, messages and segments in Germany
Share best practices with the European team to support replication across markets
Support engagement with installers, distributors and key partners
Contribute to local training sessions, product demonstrations and partner initiatives
Strengthen relationships across the German ecosystem
Act as an active member of the European marketing hub
Collaborate closely with Product Marketing Manager (strategy & frameworks), Blueprint market (Netherlands), UK and other European markets (ROW)
Contribute to cross-market initiatives and ongoing optimisation of the European model
Requirements:
Native or fluent German speaker
8+ years’ experience in B2B, product-led or channel-driven environments
Strong understanding of market dynamics and customer needs
Experience in technical or product-driven environments (SaaS, proptech, access control, electrical solutions, etc.)
Comfortable working with a high level of autonomy and accountability
Can connect product capabilities, market reality and customer needs
Identifies problems and proposes solutions — not just executes tasks
Takes strong ownership of market performance and product adoption
What we offer:
Fixed salary + performance-based bonus
Travel allowance
Health benefits package
Willing to travel (~30%) across Germany, France and other European countries, when required