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Search is changing fast. AI-generated answers are replacing ranked links, and brands that aren’t visible inside those answers are simply invisible. This role exists to make sure our clients are inside those answers — not invisible to them. You’ll own GEO end-to-end: auditing content for AI retrievability, building entity coverage, shaping how information is structured so language models can extract and cite it reliably. You’ll also maintain solid traditional SEO foundations in parallel, because both disciplines are still in play.
Job Responsibility
Lead GEO strategy from audit to execution — entity mapping, semantic architecture, and content structuring for AI retrievability
Shape how content is written and organized so LLMs can extract, surface, and cite it
Monitor how models like ChatGPT, Perplexity, and Gemini retrieve and represent brand content
Run traditional SEO execution in parallel
Use AI tools (Claude, ChatGPT) actively to test prompts, validate visibility, and pressure-test content across AI search surfaces
Requirements
Hands-on GEO experience
strong SEO fundamentals: technical audits, on-page optimization, keyword research
you know how to structure content for machine readability
solid understanding of what makes content citation-worthy inside generative systems
comfortable working with AI tools as part of your daily workflow