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GEO Senior Specialist

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General Motors

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Location:
United States , Detroit

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

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Job Description:

General Motors (GM) is a global leader in automotive manufacturing and technology with innovation spanning electric vehicles autonomous driving and connected services. Our in-house search team ensures that our brands (Chevrolet Cadillac GMC Buick etc.) remain discoverable and competitive across both traditional search engines and emerging AI-driven surfaces. As search evolves from '10 blue links' to AI-powered summaries and conversational experiences Generative Engine Optimization (GEO) has become a critical extension of our SEO program. We are seeking a highly motivated and analytical GEO Senior Specialist (L6) with 3-5 years of hands-on SEO experience and emerging GEO experience to help optimize our digital properties for both traditional and generative search. In this role you will drive technical GEO/SEO audits performance analysis and hands-on implementation in partnership with cross-functional teams and agency partners.

Job Responsibility:

  • Conduct comprehensive technical SEO and GEO audits of GM's websites and experiences
  • partner with development and engineering teams to prioritize and implement technical recommendations
  • monitor and troubleshoot technical issues impacting both traditional search and generative experiences
  • track analyze and report on key performance metrics across organic and generative search
  • develop and maintain dashboards scorecards and recurring reports
  • support the execution and interpretation of outputs from GEO/SEO tools and platforms
  • conduct in-depth keyword topic and entity research
  • evaluate how GM content and experiences are represented in generative AI search engines and LLMs
  • provide GEO + SEO best practices and strategic input
  • collaborate on the development of page templates and experience patterns
  • partner effectively with product development UX/UI content analytics and brand/marketing teams
  • serve as a day-to-day coordination point with agencies and vendors
  • help maintain central documentation playbooks and intake/prioritization workflows

Requirements:

  • 3-5 years of dedicated SEO experience with a strong emphasis on technical SEO performance analysis and hands-on execution
  • demonstrated understanding of or direct experience with Generative Engine Optimization (GEO) or adjacent work evaluating performance in AI-powered search LLMs or conversational assistants
  • proven track record of driving measurable organic growth through technical implementations and data-driven strategies
  • in-depth knowledge of search engine algorithms ranking factors and SEO best practices
  • proficiency with industry-standard tools including Google Search Console Google Analytics Adobe Analytics SEMrush Ahrefs Screaming Frog DeepCrawl or similar
  • solid understanding of web technologies (HTML CSS JavaScript) as they relate to GEO/SEO
  • strong analytical skills
  • experience with website migrations redesigns and new site launches from an SEO perspective
  • foundational understanding of content SEO principles
  • excellent communication and interpersonal skills
  • proactive self-starter mentality

Nice to have:

  • Experience working in a large complex enterprise environment with multiple brands and stakeholder groups
  • experience with various Content Management Systems (CMS) and their GEO/SEO implications
  • knowledge of server-side vs. client-side rendering
  • familiarity with testing and experimentation frameworks (e.g., A/B testing CRO)
  • prior experience working with agencies and third-party vendors on GEO/SEO projects and tools (e.g., Adobe LLM Optimizer Profound Brandlight Bluefish)

Additional Information:

Job Posted:
May 14, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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