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GEO Assistant Manager

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General Motors

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Location:
United States , Detroit

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Category:
Marketing, Digital Marketing, SEO, SEM

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Contract Type:
Not provided

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Salary:

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Job Description:

The L7 GEO Assistant Manager is a senior individual contributor / player-coach role responsible for helping to lead GEO + SEO strategy and operations across GM’s portfolio of brands and experiences.

Job Responsibility:

  • Co-own GEO/SEO frameworks, standards, and playbooks that guide brands and partners
  • Lead the interpretation and prioritization of outputs from tools like Adobe LLM Optimizer, Profound, Brandlight, Bluefish, and traditional SEO platforms
  • Act as a key cross-functional and leadership-facing partner, helping GM answer, “What are we doing about generative search?” with a clear roadmap and measurable progress
  • Provide guidance and mentorship to L6 specialists and agency teams, while maintaining hands-on involvement in complex technical and strategic work
  • Help translate the evolving generative search landscape into GM-specific GEO frameworks, standards, and operating models
  • Maintain and evolve cross-brand guidelines and best practices for GEO + SEO (e.g., content patterns, technical requirements, governance guardrails)
  • Partner with the Head of Search Strategy & Activation and GEO/SEO leads to: Shape cross-brand GEO/SEO priorities
  • Align on high-impact initiatives and pilots
  • Ensure foundational SEO remains strong while GEO expands
  • Act as a primary owner or co-owner of Adobe LLM Optimizer and other GEO-related tools (e.g., Profound, Brandlight, Bluefish): Interpret and synthesize tool outputs, separating meaningful signals from noise
  • Aggregate insights across brands, experiences, and surfaces
  • Turn findings into clear recommendations, prioritized backlogs, and action plans
  • Partner with analytics/measurement teams to connect GEO/SEO work to outcomes, including: Visibility and quality of representation in generative AI surfaces
  • Organic performance and engagement metrics
  • Risk and opportunity indicators highlighted by LLMs
  • Serve as a senior point of contact for GEO/SEO across: Brand and media teams
  • Product, UX, and content teams
  • Development/engineering and analytics partners
  • Act as a day-to-day lead with agencies and vendors (e.g., Dentsu, GEO/SEO partners), ensuring: Recommendations are high quality, technically feasible, and aligned with GM priorities
  • Outputs are centralized, evaluated, and prioritized, not handled in isolation by each brand
  • Follow-through and implementation are tracked, with clear ownership and timelines
  • Support leadership-facing communication, including: Exec readouts on GEO/SEO performance, pilots, and risks
  • Scenario planning and POVs on generative search changes
  • Clear, concise narratives about what we are doing and what we need next
  • Lead or support complex technical GEO/SEO audits and solution design, partnering closely with development and engineering teams
  • Guide content and experience optimization for generative search by: Identifying content structures, entities, and patterns that influence generative answers
  • Working with brand/content owners to shape briefs, content updates, and tests
  • Ensuring a strong connection between traditional SEO signals and LLM-facing quality
  • Take on high-impact GEO/SEO tasks (e.g., complex audits, critical technical fixes, high-visibility experiences) and backfill traditional SEO work where needed to: Protect and improve foundational SEO health
  • Free up leadership to focus on transformation and cross-brand strategy
  • Own or co-own central GEO/SEO documentation, including: Playbooks, standards, and FAQs
  • Intake/prioritization workflows and request management
  • Case studies and success stories
  • Provide coaching and guidance to L6 specialists, agency teams, and cross-functional partners on: GEO/SEO best practices and trade-offs
  • How to interpret and respond to tool and agency outputs
  • How to structure work to drive measurable, repeatable outcomes

Requirements:

  • 5+ years of dedicated experience in SEO, with increasing scope and complexity (enterprise, multi-brand, or multi-market environments strongly preferred)
  • Demonstrated experience working in or adjacent to Generative Engine Optimization, AI-powered search, or LLM-powered experiences (e.g., responsibilities related to generative search evaluations, LLM tools, or AI assistants)
  • Proven track record of: Driving measurable organic search performance through technical and content SEO
  • Influencing roadmaps and priorities across multiple stakeholders or brands
  • Leading or co-leading complex, cross-functional search initiatives
  • Strong expertise in technical SEO, including: Crawlability, indexation, site architecture, page performance, structured data, and internationalization
  • Ability to partner with dev/engineering teams and speak credibly about constraints and trade-offs
  • Advanced proficiency with SEO and GEO tools, including: Core SEO platforms: Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, Screaming Frog, DeepCrawl (or similar)
  • GEO/LLM platforms (preferred): Adobe LLM Optimizer, Profound, Brandlight, Bluefish, or equivalent tools focused on generative AI search and LLM visibility
  • Strong analytical and storytelling skills: Ability to translate complex data and nuanced GEO/SEO signals into clear narratives and recommendations for non-expert audiences
  • Comfort presenting to senior stakeholders and cross-functional groups
  • Excellent communication, collaboration, and stakeholder management skills, with a track record of working effectively across: Development/IT
  • UX/design
  • Content/brand
  • Media/agency partners
  • Demonstrated ownership mindset, able to manage multiple workstreams, balance short-term asks with long-term strategy, and follow through from recommendation to result

Nice to have:

  • Experience working in a large, matrixed organization with multiple brands and agencies
  • Prior responsibility for governance frameworks, standards, or operating models in SEO, GEO, or adjacent domains
  • Experience setting or influencing KPIs and measurement frameworks for search-related initiatives
  • Familiarity with testing, experimentation, and CRO methodologies as they relate to GEO/SEO
  • Prior experience mentoring or leading other specialists, even in a non-people-manager capacity

Additional Information:

Job Posted:
March 21, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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