GEO Assistant Manager Job at General Motors (Detroit)

Job Description

The L7 GEO Assistant Manager is a senior individual contributor / player-coach role responsible for helping to lead GEO + SEO strategy and operations across GM’s portfolio of brands and experiences.

Job Responsibility

Co-own GEO/SEO frameworks, standards, and playbooks that guide brands and partners
Lead the interpretation and prioritization of outputs from tools like Adobe LLM Optimizer, Profound, Brandlight, Bluefish, and traditional SEO platforms
Act as a key cross-functional and leadership-facing partner, helping GM answer, “What are we doing about generative search?” with a clear roadmap and measurable progress
Provide guidance and mentorship to L6 specialists and agency teams, while maintaining hands-on involvement in complex technical and strategic work
Help translate the evolving generative search landscape into GM-specific GEO frameworks, standards, and operating models
Maintain and evolve cross-brand guidelines and best practices for GEO + SEO (e.g., content patterns, technical requirements, governance guardrails)
Partner with the Head of Search Strategy & Activation and GEO/SEO leads to: Shape cross-brand GEO/SEO priorities
Align on high-impact initiatives and pilots
Ensure foundational SEO remains strong while GEO expands
Act as a primary owner or co-owner of Adobe LLM Optimizer and other GEO-related tools (e.g., Profound, Brandlight, Bluefish): Interpret and synthesize tool outputs, separating meaningful signals from noise
Aggregate insights across brands, experiences, and surfaces
Turn findings into clear recommendations, prioritized backlogs, and action plans
Partner with analytics/measurement teams to connect GEO/SEO work to outcomes, including: Visibility and quality of representation in generative AI surfaces
Organic performance and engagement metrics
Risk and opportunity indicators highlighted by LLMs
Serve as a senior point of contact for GEO/SEO across: Brand and media teams
Product, UX, and content teams
Development/engineering and analytics partners
Act as a day-to-day lead with agencies and vendors (e.g., Dentsu, GEO/SEO partners), ensuring: Recommendations are high quality, technically feasible, and aligned with GM priorities
Outputs are centralized, evaluated, and prioritized, not handled in isolation by each brand
Follow-through and implementation are tracked, with clear ownership and timelines
Support leadership-facing communication, including: Exec readouts on GEO/SEO performance, pilots, and risks
Scenario planning and POVs on generative search changes
Clear, concise narratives about what we are doing and what we need next
Lead or support complex technical GEO/SEO audits and solution design, partnering closely with development and engineering teams
Guide content and experience optimization for generative search by: Identifying content structures, entities, and patterns that influence generative answers
Working with brand/content owners to shape briefs, content updates, and tests
Ensuring a strong connection between traditional SEO signals and LLM-facing quality
Take on high-impact GEO/SEO tasks (e.g., complex audits, critical technical fixes, high-visibility experiences) and backfill traditional SEO work where needed to: Protect and improve foundational SEO health
Free up leadership to focus on transformation and cross-brand strategy
Own or co-own central GEO/SEO documentation, including: Playbooks, standards, and FAQs
Intake/prioritization workflows and request management
Case studies and success stories
Provide coaching and guidance to L6 specialists, agency teams, and cross-functional partners on: GEO/SEO best practices and trade-offs
How to interpret and respond to tool and agency outputs
How to structure work to drive measurable, repeatable outcomes

Requirements

5+ years of dedicated experience in SEO, with increasing scope and complexity (enterprise, multi-brand, or multi-market environments strongly preferred)
Demonstrated experience working in or adjacent to Generative Engine Optimization, AI-powered search, or LLM-powered experiences (e.g., responsibilities related to generative search evaluations, LLM tools, or AI assistants)
Proven track record of: Driving measurable organic search performance through technical and content SEO
Influencing roadmaps and priorities across multiple stakeholders or brands
Leading or co-leading complex, cross-functional search initiatives
Strong expertise in technical SEO, including: Crawlability, indexation, site architecture, page performance, structured data, and internationalization
Ability to partner with dev/engineering teams and speak credibly about constraints and trade-offs
Advanced proficiency with SEO and GEO tools, including: Core SEO platforms: Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, Screaming Frog, DeepCrawl (or similar)
GEO/LLM platforms (preferred): Adobe LLM Optimizer, Profound, Brandlight, Bluefish, or equivalent tools focused on generative AI search and LLM visibility
Strong analytical and storytelling skills: Ability to translate complex data and nuanced GEO/SEO signals into clear narratives and recommendations for non-expert audiences
Comfort presenting to senior stakeholders and cross-functional groups
Excellent communication, collaboration, and stakeholder management skills, with a track record of working effectively across: Development/IT
UX/design
Content/brand
Media/agency partners
Demonstrated ownership mindset, able to manage multiple workstreams, balance short-term asks with long-term strategy, and follow through from recommendation to result

Nice to have

Experience working in a large, matrixed organization with multiple brands and agencies
Prior responsibility for governance frameworks, standards, or operating models in SEO, GEO, or adjacent domains
Experience setting or influencing KPIs and measurement frameworks for search-related initiatives
Familiarity with testing, experimentation, and CRO methodologies as they relate to GEO/SEO
Prior experience mentoring or leading other specialists, even in a non-people-manager capacity

General Motors - All Job Offers

Select Country

GEO Assistant Manager

Job Description

Job Responsibility

Requirements

Nice to have

Looking for more opportunities?

GEO Assistant Manager

Associate Manager, Mobile Growth

Digital Performance Specialist

Head of Content

Investment Solutions IT Domain Architect 80-100% (f/m/d)

Staff Engineer - Land

Developer

Senior Front End Web Developer

Senior Environmental Engineer

Our AI answers in your language