General sales manager

• Lead the formulation and execution of targeted sales plans to support overall business growth across various customer segments
• Identify growth opportunities and implement initiatives that boost revenue and expand market share
• Stay informed on market dynamics, customer preferences, and industry developments to adapt and enhance sales approaches
• Lead, mentor, and develop a high-performing sales team by setting clear KPIs, providing guidance, and fostering a culture of excellence and accountability
• Establish, nurture, and manage strong, long-term relationships with key clients, stakeholders, and partners to ensure continued trust and satisfaction
• Act as the face of the company at industry functions, trade exhibitions, and client engagements to strengthen brand presence and reputation
• Manage sales forecasting, budgeting, and pipeline activities
• Monitor performance metrics and adjust strategies to ensure targets are met

• A Bachelor’s degree in Business, Marketing, or a related discipline
• 10–15 years of progressive experience in sales
• Minimum of 7 years in a senior or strategic leadership capacity
• Excellent strategic planning, analytical, and decision-making skills
• Skilled in the use of CRM platforms, data analysis tools, and performance monitoring systems
• A strong track record of managing sales functions within diverse or multi-industry organisations

attractive package