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Job Description: General Manager - RV Resort & Outdoor Hospitality Property. We are seeking an accomplished General Manager to lead the full operations and guest experience at our premier RV Resort. This is not just a management role, but an on-site leadership position with complete P&L ownership for a multifaceted outdoor hospitality business. The ideal candidate is a proven hospitality leader who understands that our resort combines the service standards of a boutique hotel with the unique operational demands of an RV park, amenities, and community events. You will be responsible for driving profitability, cultivating an exceptional team, and ensuring every guest leaves with a memorable experience.
Job Responsibility:
Own the resort’s annual budget, weekly forecasts, and full P&L performance
Develop and implement strategic business plans to drive revenue growth and market share
Utilize revenue management principles to optimize pricing for RV sites, rental accommodations, and ancillary services
Rigorously manage all operational expenses, labor costs, and vendor contracts to achieve or exceed profitability targets (EBITDA)
Conduct regular financial analysis and present performance reports to corporate leadership
Provide direct leadership over all departments: Guest Services, Maintenance, Housekeeping, Recreation and Food & Beverage
Ensure impeccable cleanliness, functionality, and safety across the entire property
Develop, implement, and audit Standard Operating Procedures (SOPs) for all areas of operation
Ensure 100% compliance with all local, state, and federal regulations pertaining to health, safety, employment, and hospitality operations
Proactively manage property assets through a defined capital and maintenance plan
Champion a culture of outstanding guest service
Drive guest satisfaction scores (NPS, online reviews) and implement effective service recovery protocols
Maximize revenue from all streams: site rentals, utility income, ancillary sales, activities, and events
Collaborate with the marketing team to develop packages, promotions, and strategies to boost occupancy
Recruit, hire, train, schedule, and mentor a high-performing, guest-centric team
Foster a positive, accountable, and professional work culture aligned with company values
Conduct performance evaluations, provide coaching, manage performance issues, and identify talent for development
Build effective cross-departmental communication and teamwork
Act as the primary brand ambassador on property and in the local community
Build strong relationships with local tourism bureaus, chambers of commerce, and vendors
Support on-property marketing efforts and provide insights for digital campaign optimization
Requirements:
5+ years of progressive leadership experience in hospitality management
At least 2-3 years in a General Manager or Assistant General Manager role with P&L responsibility
Experience in RV Resort, Campground, Marina, or similar outdoor hospitality operations strongly preferred
Hotel/resort experience is highly valuable if combined with an understanding of the unique RV guest and infrastructure
Proven track record of achieving financial targets, growing revenue, and controlling costs
Demonstrated expertise in team building, staff development, and creating a service-oriented culture
Solid understanding of hospitality Property Management Systems (PMS), point-of-sale (POS), and reservation channels
Proficiency in Microsoft Office Suite (advanced Excel skills for budgeting and analysis)
Excellent verbal and written communication skills
Bachelor’s degree in Hospitality Management, Business Administration, or a related field is preferred
Must be able to work a flexible schedule, including weekends, holidays, and evenings
Ability to work outdoors in all seasonal weather conditions
Must be physically able to walk the entire property multiple times daily, including on uneven terrain