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A growing, international CPG brand is hiring a U.S. General Manager to own and scale its North American business. This is a true P&L role, reporting directly to the CEO, with broad autonomy and a mandate to grow revenue, strengthen distributor partnerships, and build out a high-performing commercial team. This is not an operations or plant GM role. The focus is commercial leadership: sales strategy, distributors, retail partnerships, trade spend, forecasting, and execution in a lean environment.
Job Responsibility:
Full U.S. P&L ownership (revenue, gross margin, trade spend, A&P, opex)
Distributor-led go-to-market strategy across grocery, mass, club, specialty, and other key channels
Direct ownership of key retail relationships, JBPs, pricing, and promotional calendars
Forecasting and demand planning discipline to support growth and supply continuity
Hands-on leadership of a small but growing U.S. team, with responsibility to attract and develop talent
Close alignment with global HQ while maintaining strong local decision-making
Requirements:
8+ years in CPG/FMCG, ideally with strong beverage exposure
Proven experience owning a full P&L in the U.S. market
Deep experience managing distributor-led models and national or regional retail accounts
Track record of retail expansion, trade spend optimization, and profitable growth
Experience working within a global or international organization preferred
Mandarin fluency is a strong plus, but not required
Nice to have:
Experience working within a global or international organization