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W Manchester is set to open in Summer 2027, bringing the bold, design-led energy of the W brand to one of the UK’s most dynamic cities. We are seeking a commercially minded, lifestyle-driven General Manager to lead this landmark opening — someone who understands the UK city hotel market, thrives in fast-paced environments, and knows how to build a premium lifestyle hotel that resonates with both local and international guests. This is an opportunity for an experienced hotel leader ready to shape a new destination from the ground up.
Job Responsibility:
Lead the successful pre-opening and launch of W Manchester, from early planning through to post-opening stabilisation
Drive strong commercial performance with a rooms-led, revenue-focused mindset, maximising demand, rate and market positioning
Champion the W brand ethos, creating a hotel that is culturally relevant, locally connected and unmistakably W
Partner closely with ownership and Marriott International to deliver agreed commercial and brand outcomes
Build, inspire and lead a high-energy leadership team aligned to a lifestyle operating model
Establish W Manchester as a social and cultural hub within the city
Requirements:
Proven leadership experience within premium, lifestyle or luxury-adjacent hospitality brands
Strong understanding of the UK city hotel market, ideally with experience in the North of England or West Midlands (Manchester, Liverpool, Birmingham or similar)
Commercially astute, with a rooms-focused background and strong revenue management capability
Experience operating with leased or third-party F&B models
Prior hotel opening or major repositioning experience strongly preferred
A natural cultural leader who aligns with the W lifestyle ethos
Comfortable operating in a high-visibility, fast-moving environment
Entrepreneurial, energetic and confident in making decisions
Able to attract, develop and retain diverse, high-performing teams
This role requires someone who genuinely embraces the W lifestyle — present, social, creative and connected to the city and its culture
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