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We help children ages 4 months to 12 years learn to swim and be safer in and around the water through a fun, proven curriculum in a warm, nurturing environment while serving as a trusted pillar in our community. A great General Manager does more than run operations. They build culture, develop leaders, drive accountability, and create an exceptional experience for families and staff. This role requires someone who can balance people, performance, systems, and service while leading with integrity and ownership. This role is not for someone looking to simply manage shifts. We are looking for leaders who develop people, solve problems proactively, and elevate the culture around them.
Job Responsibility
Build and maintain a positive, accountable culture
Coach and develop future leaders
Lead with professionalism, consistency, and ownership
Align the team around school goals and expectations
Hire, onboard, and train high-quality staff
Oversee staffing, scheduling, payroll, and customer experience
Ensure all safety and operational standards are executed consistently
Maintain strong execution of Goldfish systems
Manage facility and vendor needs proactively
Support enrollment growth and retention goals
Coach sales and service conversations
Build strong relationships with families and the local community
Partner on marketing and operational initiatives
Requirements
3+ years of leadership or management experience preferred
Strong communication and coaching skills
Ability to lead in a fast-paced environment
Able to balance leadership, operational execution, customer experience, and team development in a fast-paced environment
Aquatics experience preferred
Leadership and value alignment are critical
Must attain Lifeguard certification, Goldfish Swim Instructor certification, and CPO within 90 Days of employment